首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Category system. B、Electronic Yellow Pages. C、Introduction of the location. D、Building up the image. B录音最后一句即是答案所在之处,由此可知B正确。短
A、Category system. B、Electronic Yellow Pages. C、Introduction of the location. D、Building up the image. B录音最后一句即是答案所在之处,由此可知B正确。短
admin
2018-05-10
30
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics.[18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:https://jikaoti.com/ti/PNRFFFFM
0
大学英语四级
相关试题推荐
Howdoesfoodaffectmoodandmind?Theanswermaylieinthechemistryofthebrainandnervoussystem.Moleculescalledneurot
Domesticviolenceisaseriouscrimecausingserioussocialproblems.Itisviolenceathome,usuallythehusbandbeatinghiswi
A、Inthefirstsemester.B、Inthesecondsemester.C、Inthethirdsemester.D、Inthefourthsemester.C短文开头处提到,“在前两个学期他功课学得很好,于是
A、6milliondollars.B、25milliondollars.C、6,000dollars.D、400milliondollars.B短文说:“制造这种飞机至少要花费2500万美元。”故答案为B。
A、Hecan’tfindgoodexamplestoillustratehispoint.B、Hecan’tfindapeacefulplacetodotheassignment.C、Hedoesn’tknow
A、Problemswithlivinginanapartment.B、Asearchforanewapartment.C、Thecostofrentnearuniversities.D、Howtosharear
A、Frenchwomenhavethelongestmaternityleave.B、Fewcountriesguaranteegenderequalityinconstitutions.C、Afghanistan’scon
A、Theydon’twanttouseupalltheirlifesavings.B、Theyfeartheywillregretitafterwards.C、Theywouldliketospendmore
A、Heisthechiefdesignerofthelatestbikemodel.B、Hehascompletedanoverseasmarketsurvey.C、HeistheManagingDirector
A、Salesassistantspromotinghighmargingoods.B、Salesassistantsfollowingcustomersaround.C、Customerscompetingforgoodba
随机试题
ODBC数据库应用程序:用宿主语言和ODBC函数编写的应用程序用于访问________。
袋中有5个白球和3个黑球,从中任取两球,则取得的两球颜色相同的概率为________.
下列哪项不是结肠癌的转移途径
成熟红细胞中的主要成分为
2007年,中国人民银行的商业票据贴现率,对于这一政策的理解正确的是()。
优先股的特征有()
商业银行可以不附带条件向客户承诺高于同期储蓄存款利率的保证收益。()
【2015年河北张家口.判断】在课堂教学中,如果有学生提出责难性或挑衅性的问题时,教师最好的处理方法是立即中断讲授.用严厉的语言制止学生的发问。()
企业资本结构优化决策的方法包括()。
Schoolsthroughouttheworldareexperiencingaperiodofrapidchangeand,inmanycases,arefindingthatextremely【M1】______
最新回复
(
0
)