2. 考研
  3. Study the following set of pictures carefully and write an essay in no less than 150 words. Your essay must be written clearly o

Study the following set of pictures carefully and write an essay in no less than 150 words. Your essay must be written clearly o

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问题 Study the following set of pictures carefully and write an essay in no less than 150 words.
Your essay must be written clearly on ANSWER SHEET 2.
Your essay should cover all the information provided and meet the requirements below:
(1) Write out the message conveyed by the cartoon.
(2) Give your comments.
选项
答案 The cartoon presents a hen singing proudly about her promise of producing good-quality eggs. However, a quick glance at her words reveals ironically that the so-called "promise"—round eggs composed of the three necessary parts of shell, white and yolk—is, as a matter of fact, what a hen is supposed to produce. The picture mirrors a phenomenon that permeates our society, that is, businesses utilize the basic features of their products and services as the selling points for their advertisement campaigns. These "beautiful promises" tend to shape a false impression in the consumers’ mind that the products and services are of extraordinary characteristics. In this sense, the promise of one’s own responsibility is like a method of cheating, and is quite against professional morals, although there is no evidence of dishonesty if the words are examined literally. From my point of view, other than promising what one should do, the secret for business success is to have consumers understand what extra advantages they would be provided with. Such an initiative can push businesses to conduct profound research, dedicate themselves to innovation, and concentrate on quality improvement and perfection, thus leading to healthy industry development and positive social effects. Consequently, businesses themselves are surely to benefit more from a wholesome market environment.
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