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  3. How does Tesco advertise in Central Europe?

How does Tesco advertise in Central Europe?

admin2012-01-22  52
问题 How does Tesco advertise in Central Europe?
选项 A、It offers special discount prices.
B、It promotes certain products and stores.
C、It concentrates on the image of the company.
答案C
解析 考查语篇整体的把握和干扰信息的排除。题目问的是：Tesco如何在中欧做广告?Mr. Pugh说：“The company advertises on televisions and elsewhere. But our adverts instead of advertising products in stores or special price promotions, are aiming at building trust in the brand and these values.”他强调做广告的目的不在于宣传产品和特价促销，而在于建立顾客对品牌和商品价值的信任。C项意为它把重心放在企业形象上，和原文意思相符。A、B项排除。
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