2. 外语
  3. Answer ONE of the Questions 2, 3 or 4 below. 1. Question 2 •You work as a sales manager with a trade company. Now you’ve been re

Answer ONE of the Questions 2, 3 or 4 below. 1. Question 2 •You work as a sales manager with a trade company. Now you’ve been re

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问题 Answer ONE of the Questions 2, 3 or 4 below.
1. Question 2
•You work as a sales manager with a trade company. Now you’ve been required to write a report about the unsatisfactory situation of the sales volume and income of the company in the first two months.
•Write your report, outlining some of the problems the company has, concerning sales and suggesting solutions.
•Refer to at least three of the following areas:
   •the sales volume and sales income;
   •the promotion;
   •the pricing policy;
   •new product development.
•Write 200-250 words on the separate answer paper provided.
2. Question 3
•You work for a manufacturing company as an assistant to the advertising manager and your department is planning an advertising program for a new product of your company. You are asked to make a proposal for this advertising program first.
•Write the proposal for the advertising manager, including the following points:
   •to choose the media from the list: TV, radio, newspaper, magazines, outdoor billboards, public transportation vehicles, yellow pages of telephone directory, direct mail, Internet, and others;
   •the reasons for your choices;
   •the market coverage of the selected media;
   •the budget for using the selected media.
•Write 200-250 words on the separate answer paper provided.
3. Question 4
•You have received a letter from an advertising company and they complained about some problems they met with when they used your products, 5 photocopiers. You’ve decided to answer the letter at once.
•Writer your letter to deal with the problem, including the following information:
   •to express thanks and appreciation for their use of your products;
   •to say sorry for the problem and inconvenience caused by your products;
   •to promise you will solve the problem and satisfy their demands as soon as possible;
   •to express your hope that they will continue to use your products and maintain cooperation.
•Write 200-250 words on the separate paper provided.
选项
答案 Report on the Sales of the First Two Months of Our Company The sales volume and sales income of our company in the first two months turned out to be quite unsatisfactory. We even didn’t reach the average sales volume and income the same time last year, not to mention achieving more. If the situation continues, it will form an obstacle to the further development of our company, or even become a threat to its survival. After having analyzed the current sales situation carefully, I found there are some problems that must be solved if we are to enhance the sales of our company. First, we are rather weak in the promotion of our products. I don’t think the company has expended sufficient money and effort on promoting our products. That is one area that we should strengthen. We should make sure that our products can reach our target market and our segmented target consumers through various media. In addition, I believe the pricing policy of our products is not so reasonable. Some of our products aim at the low-income consumers, but we priced our products a little too high for them. Therefore, I suggest that we adjust the price and attract more customers. Finally, we’ve been slow in developing new products. As the market is changing fast and consumers’ needs and demands are also changing rapidly, we must respond to these changes as quickly as possible and put our new products into the market accordingly. In short, if we can make improvement in these areas mentioned above, we can surely enhance our sales volume and sales income greatly.
解析
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