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  3. 【C1】______. In the 18th and 19th centuries, industrialization, literacy, and urbanization brought about new techniques and forma

【C1】______. In the 18th and 19th centuries, industrialization, literacy, and urbanization brought about new techniques and forma

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问题     【C1】______. In the 18th and 19th centuries, industrialization, literacy, and urbanization brought about new techniques and formats in American mass communication. But our mass media developed largely as profitable menus of news, education, and influence. They remain so today.
    【C2】______. In that respect, American mass media have three major social functions:
    1. To share information with the public about the important and relevant events and problems.
    2. To teach people about matters considered necessary or useful.
    3. To build support for ideas and activities.
    Professor Wilbur Schramm, a leading researcher and scholar of mass communication, has called these the watcher, teacher, and forum functions of mass communication. In the first function, media personnel seek out, observe, and report situations which are considered important enough to share. This public communication information function most commonly takes the form of news reports and is carried out primarily by journalists.
    In their education function, the media provide people with material about society’s traditions, norms, and prevailing attitudes. In teaching these things, the media help keep stability in a society—acting, in effect, as an agent of social control.
    The media also provide messages of persuasion—that is, content designed to promote current values (the status quo) or to transform new ideas into social change.
    Some scholars of mass communication have added entertainment as a fourth major function of the American mass media. With new technology, mass communication became more rapidly available-, and with changing lifestyle, more Americans had more leisure time for mass communication.【C3】______
    【C4】______. The media have been used for information, persuasion, education, and entertainment because each of those functions has been profitable under certain conditions. The major functions of the media have persisted largely because media owners can make money by using the media for those purposes. That, we feel, will continue to be the case so long as people want to be informed, advised, and taught.
    【C5】______. Media institutions demand a great many indulgences from American society. So it is entirely proper that they be called to account when they fail to deliver in return.
[A] The functions of mass communication, then, are those tasks which the media traditionally and routinely perform.
[B] Mass media are one of the most profitable industries in America.
[C] From its earliest stages, mass communication succeeded because some persons found it rewarding to inform, teach, and persuade, and because others were willing to be informed, taught, or persuaded.
[D] Since the media are social institutions we may object to instances where, for the sake of sheer profit, they give up—or bastardize—their important functions of informing, teaching, and persuading.
[E] A media institute may give up its functions for the sake of sheer profit.
[F] Making money is sometimes listed as a separate function of mass media. We do not consider it separate at all.
[G] Some mass media entrepreneurs found that providing enjoyment to people can be very profitable indeed.
【C2】
选项
答案A
解析 第一段第一句第21题空白处概括指出大众传播媒介的功能：to inform，teach and persuade。作者在第二段必然要对这“三项功能”进行阐释。[A]符合这一要求，故为正确选项。
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