首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap (9-14), mark one
Read this text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap (9-14), mark one
admin
2012-03-12
35
问题
Read this text taken from a business magazine.
Choose the best sentence to fill each of the gaps.
For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. (0) H Now the Ikea (pronounced I-KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea opened its first U. S. store in 1985, it had already developed a low-cost, low-service strategy that was successful in Sweden (where it started) and other parts of Europe. (9) .............
It’s difficult for small retailers to compete with Ikea’s low prices or the 12,000-item selection it offers in each of its 200,000-square-foot stores. (10) ............. But Ikea uses a clever store layout that helps consumers get information and make purchase decisions without costly help from salespeople. A couch, for instance, is displayed both in a real-life setting and in a group with other couches so people can compare and make purchase decisions. A 200-page catalog—mailed to consumers who live within an hour’s drive of the store—detail prices and specifications. Shoppers wheel the boxes of assemble-it-yourself furniture to the cash register themselves. The store doesn’t offer delivery either. (11) ............. Ikea does offer some services. For example, it starts a children’s playroom—because parents shop better when they don’t have their kids in tow. (12) ............. (13)............. But because Ikea’s sales are so large, it designs its own quality furniture its customers will buy, and then contracts with a producer to make it. This also reduces distribution costs because the furniture is designed in a way it can be shipped disassembled.
As an Ikea manager explains, "If we offered more services, our prices would go up. Our customers understand our strategy, which requires each of us to do a little in order to save a lot. They value our low prices. " He seems to be correct, and Ikea sales will probably continue to grow as it opens new stores in Europe and the United States. However, Ikea may need to adapt its strategy—including its service level—to consumer differences and evolving competition. (14)............. Some U. S. consumers, for example, complain that they have to wait in a long Ikea line only to find that a product is not in stock, and that there’s no waiting list for the next shipment.
A To keep costs low, service is spartan.
B Though successful, it still has room for improvement.
C The two most important features of the mass-merchandising format are great variety of merchandise and low cost.
D But most consumers can carry the "knock-down" furniture home in car.
E Most furniture retailers buy producer’s product lines at big wholesale furniture markets.
F The same mass-merchandising format is proving very popular with price-conscious consumers in the United States.
G And a restaurant at the store offers consumers low-cost meals and a place to think over big
purchase decisions.
H That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining.
选项
答案
D
解析
该项意思是:但是绝大多数顾客可以将家具拆分后载回家。之前提到了很多商店不迭货。这里用but形成转折,强调宜家产品的特点。故答案为D。
转载请注明原文地址:https://jikaoti.com/ti/MrFsFFFM
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
WhattypeofbusinessisViaAmor?
Howdidthespeakerlearnaboutthebusiness?
Whattypeofbusinessdoesthespeakermostlikelyworkfor?
Tellingyouraudiencethattheycanaskquestions请听众提问
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
社会主义核心价值观倡导的法治()
Tenminutes______anhourwhenoneiswaitingforphonecall.
健康男婴,出生体重为3.5kg,身长为50cm,头围34cm,现在年龄为6个月,来医院做健康体检。在感知觉发育上,预计该婴儿可以
下面说法正确的是()。
觊文.林奇(KevinLynch)提出“城市空间景观”的五项基本构成要素,除路径、界面、场地之外还有:
国家实行统计资料依法统一管理和公布是为了提高统计资料的利用效率,防止数出多门。()[2014年中级真题]
为受教育者颁发相应的学业证书,既是学校的权利,也是学校的义务。()(2016.广东)
脚本的具体内容依赖于______。
Whatdoes"runoff"mean?
A、Tocontrolbirthornot.B、Comparisonbetweenlargepopulationandsmallpopulation.C、Alargepopulationmayleadtohighere
最新回复
(
0
)