首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reading the following passage carefully and then write a summary of it in English in about 120 words. The success of failure
Reading the following passage carefully and then write a summary of it in English in about 120 words. The success of failure
admin
2017-06-11
57
问题
Reading the following passage carefully and then write a summary of it in English in about 120 words.
The success of failure of a company abroad depends on how effectively its employees can exercise their skills in a new location. That ability will depend on both their job-related expertise and the individual’s sensitivity and responsiveness to the new cultural environment. One of the most common factors contributing to failure in international business assignments is the erroneous assumption that if a person is successful in the home environment, he or she will be equally successful in applying technical expertise in a different culture.
Research has shown that failures in the overseas business setting most frequently result from an inability to understand and adapt to foreign ways of thinking and acting rather than from technical or professional incompetence. At home U. S business people equip themselves with vast amount of knowledge of their employees, customers, and business partners. Market research provides detailed information on values, attitudes, and buying preferences of U. S consumers; middle-and-upper-level managers are well versed in the intricacies of their organization’s culture; and labor negotiators must be highly sensitive to what motivates those on the other side of the table. Yet when North Americans turn to the International arena, they frequently are willing to deal with customers, employees, and fellow workers with a lack of information that at home would be unimaginable.
The literature on international business if filled with examples of business miscues when U. S. corporations attempted to operate in an international context. Some are mildly amusing. Others are downright embarrassing. All of them, to one degree or another, have been costly in terms of money, reputation, or both. For example, when American firms try to market their products in other countries, they often assume that if a marketing strategy or slogan is effective in Cleveland, it will be equally effective in other parts of the world. But problems arise when cultural context changes.
Just as inattention to the cultural context can result in some costly blunders in marketing and management, it also can affect seriously the success of international business negotiation. Time, effort, reputation, and even contracts can be lost because of cultural ignorance. The world is changing faster than most of us can calculate, and if American businesspersons are to meet the challenges of an increasingly interdependent world, they will need to develop a better understanding of how cultural variable influence international business enterprises. A healthy dialogue between cultures and members of the international business community will be an important step in achieving that needed understanding.
选项
答案
Once an employee wants to work abroad, he must have a clear mind that his success and expertise home do not mean he can continue his excellence at his overseas branch because of the cultural environment as well as his adaptability. Thinking different instead of professional experience plays an important role for U. S. business people’s success at foreign market. Values, attitude, and buying preference and their related information have to be adapted and altered from top management to average workers in the course of tapping foreign markets. For international business, the firms in U.S. have to redetermine their marketing strategy and tactics which generally contrary to what they have done at their home markets based on their knowledge of the targeting countries’ culture context. American business persons have to understand that cultural variable influence international business enterprises so they are required to place highly priority to communicate with the foreign people for mutual understanding besides their business activities.
解析
转载请注明原文地址:https://jikaoti.com/ti/MWmYFFFM
0
考博英语
相关试题推荐
Overthepasttwodecades,thelivesofAmericanwomenhaveundergoneunparalleledchange.TheVirginiaSlimsOpinionPollhasc
Thiscanhelpto_____somethingthatthestudentsmaynothavecomprehended.
Duringthesummerholidayseasonitisdifficulttofinda(n)_____roominthehotelshere.
Readthefollowingpassagecarefullyandthenparaphrasethenumberedandunderlinedparts.("Paraphrase"means"toexplainthem
Duringthepasttenorfifteenyears,agreatdealofattentionhasbeen【C1】______to"tellingitlikeitis,"or"lettingitallh
Olgahadalwaysenjoyedthecharacter-centeredbookswrittenbyAdeleKwanandwantedtoreadanotheroneifitseemedinteresti
AftertheviolentearthquakethatshookLosAngelesin1994,earthquakescientistshadgoodnewstoreport;Thedamageanddeath
ThestudyoflawhasbeenrecognizedforcenturiesasabasicintellectualdisciplineinEuropeanuniversities.However,onlyin
都市寸土千金,地价炒得越来越高,今后将更高。拥有一个小小花园的希望,对寻常之辈不啻是一种奢望,一种梦想。我想,其实谁都有一个小小花园,这便是我们的内心世界。人的智力需要开发,人的内心世界也是需要开发的。人和动物的区别,除了众所周知的诸多方面,恐怕
在政府增加教育投资的同时,中国还实施“希望工程”发动公众帮助办学。1980年以来,已从中国境内外个人和各种社会组织筹集到1亿多美元。用这些钱在贫困地区建造了3000所学校,帮助130万儿童回到了课堂。“希望工程”已改变了许多中国孩子的生活,其中有些已
随机试题
最能反映近期营养状况的灵敏指标是
以下不能表示四部门经济中总储蓄和投资的恒等关系的是()。
某企业2008年7月1日从银行借入期限为4年的长期借款600万元,2011年12月31日编制资产负债表时,此项借款应填入的报表项目是()。
下列关于发票的相关表述中,不正确的是()。
简述教学中的感知规律。
明朝中期,邓茂七发动明开国以来最大规模的农民起义,建立政权,他自称()。
Itwassupposedtobethenew-mediaelection.E-mail,blogging,socialnetworkingandtweetingwereexpectedtosurgeinimporta
报表的数据源可以是( )。
A、Hehasmarriedfortenyears.B、Heprefersrentingahouse.C、Heiswonderingwhetherheshouldrentahouseorbuyone.D、He
Geneticallymodified(GM)foodstuffsareheretostay.That’snottosaythatfoodproducedby【C1】______agriculturewilldisappea
最新回复
(
0
)