首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, pan billboard. The steady
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, pan billboard. The steady
admin
2011-02-11
19
问题
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, pan billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture pan of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay Up to have theft products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppelganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
Doppelganger is fax from the first virtual world to launch. Second Life, There. com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Litfiefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
First, Litfiefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Litfiefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros. upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The big question that faces Doppelganger is
选项
A、whether they can get additional venture capital from investment banks.
B、whether they can increase revenue from selling music downloads and band-related goods.
C、whether they can find suppliers to sell physical things in the Lounge.
D、whether they can develop a critical mass of users and attract mass-market advertisers.
答案
D
解析
从最后一段第2句得知Doppelganger公司所面临的大问题就是D项所表达的内容,即能否吸引足够多的用户形成中坚力量、并博得大众市场广告客户的青睐。
转载请注明原文地址:https://jikaoti.com/ti/MHpYFFFM
0
专业英语八级
相关试题推荐
Youthisnotatimeoflife;itisastateofmind;itisnotamatterofrosycheeks,redlipsandsuppleknees;itisamatter
WhichofthefollowingworkswaswrittenbyJackLondon?
ThecentenaryofthebirthofWilliamFaulkner,oneofthegreatmodernnovelists,wascelebratedinSeptember,1997.Faulknerw
WhichofthefollowingisNOTaffiliatedtotheUN?
DuringthereignofAugustustheRomearmybecameaprofessionalone.ItscoreoflegionaireswascomposedofRomancitizenswho
ThismonthSingaporepassedabillthatwouldgivelegalteethtothemoralobligationtosupportone’sparents.CalledtheMain
AcupunctureRecently,acupuncturehasbecomea【1】______wordinAmerica.【1】______Acupuncturewasperformedi
Theivory-billedwoodpecker,ifyouhaven’theard,isnolongerextinct.Inlatespring,agroupof17researchersannouncedin
Whichofthefollowingdoesnotbelongtothemainschoolsoflinguistics?
D语言学基本知识。本题考查句法学中case(格)这个概念。英语中,只有nominative(主格)、accusative(宾格)和genitive(属格),没有vocative(呼格)。
随机试题
患者,男,60岁。腹胀大如敢,按之如曩裹水,有波动感。应首先考虑的是
患者,男,25岁,急性腹痛患者,该患者临床表现中符合炎症性急腹症特点的是()
由于某些化学成分的血液浓度具有周期性变化,血液标本采集时,应尽可能在()采集。
(2006年)下列关于司法制度和司法权的哪些表述是正确的?()
基站收发信台(BTS)在移动通信系统中的位置处于()之间。
从事爆破拆除工程的施工单位,必须持有工程所在地法定部门核发的(),承担相应等级的爆破拆除工程。
董希文的油画《开国大典》成功地展现中华人民共和国成立这一具有伟大历史意义的事件。()
试论中国古代经济重心南移的过程。
结合材料回答问题:材料1虎求百兽而食之,得狐。狐日:“子无敢食我也。天帝使我长百兽,今子食我,是逆天帝命也。子以我为不信,吾为子先行,子随吾后,观百兽之见吾而敢不走乎!”虎以为然,故遂与之行,兽见之皆走。虎不知兽畏己而走也,以为畏狐也。
Expertshavelongknownthatchildrenimitatemanyofthedeeds—goodandbad—thattheyseeontelevision.Butithasrarelybeen
最新回复
(
0
)