首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because it made people mad. B、Because it put too many photos on the paper. C、Because it made stories too short. D、Because it m
A、Because it made people mad. B、Because it put too many photos on the paper. C、Because it made stories too short. D、Because it m
admin
2018-04-10
52
问题
W: They meant that McPaper looked good, but the news and articles in it were not so important, is that correct?
M: Yes. (6-1) People said USA Today "dumbed down" the news. Do you know what "dumb down" means?
W: Yeah, (6-2) I think it means to make things too simple. Like, you want to make it easy to understand, but you make it too easy. So it’s like writing for a little child.
M: (6-3) That’s exactly right. If you make something too simple, people get mad. They think that the writer thinks they’re stupid. But a funny thing happened then. More and more people started reading USA Today. About a year after it started, it had a circulation of more than one million. (7) Today, its circulation is past two million.
W: Wow. That is really dramatic, considering the mockery they got at the very start. Since circulation is the number of papers that are read each day, it means that now USA Today distributes more than two million copies of each issue.
M: Yes. When other papers saw the circulation of USA Today grew, they could not stay calm any more. (8) So, they started to copy USA Today’s style. Their stories got shorter, and they started using lots of color photos and charts. They replaced serious news with feature stories. Soon, it became normal for newspapers to look like USA Today.
W: But I guess the change of style isn’t the only factor that makes USA Today so popular.
M: Of course. (9) Another significant factor in its success is timeliness.
W: Timeliness? Doesn’t it mean that newspapers arrive at readers’ doors on time each day? How can it be a significant factor as other papers can be punctual as well?
M: Nope! Timeliness here means newspapers’ ability to report the latest news. Daily newspapers have a deadline, which is the time they have to stop writing and start printing the paper. The deadline used to cause papers to leave out news. This was especially true between East Coast papers and West Coast sports scores. Basketball, football and baseball games would end on the West Coast at 11 p. m. But that’s 2 a. m. Eastern time. It was too late to put the score of the game in the next day’s paper. USA Today, however, used satellites to transmit news. It set later deadlines, so that it could include the West Coast scores. This, alone, caused many people to buy the paper.
W: But today most papers use satellites. (10-1) So why has USA Today’s circulation kept growing?
M: Excellent question. (10-2) Uh, actually, USA Today has changed nowadays. Though it still looks colorful, it has started to become more like traditional papers. Its stories are getting longer, and it has more international news. It has changed because people are changing. The paper needs to appeal to more educated readers, because they’re the ones with money and the ones who read papers at all. Also, it needs to sell more papers overseas. International and literate readers don’t want "dumbed down" news.
W: I get it. (10-3) The key is "keeping up with the time."
M: Exactly.
W: Thank you for sharing your information about USA Today.
M: You are welcome.
This is the end of Part Two of the interview. Questions 6 to 10 are based on what you have just heard.
6. Why did people say USA Today "dumbed down" the news?
7. What is the circulation of USA Today now?
8. What did other newspapers do when they saw the success of USA Today"!
9. What is the other factor in the success of USA Today besides its changing of style?
10. Why can USA Today’s circulation keep growing?
选项
A、Because it made people mad.
B、Because it put too many photos on the paper.
C、Because it made stories too short.
D、Because it made things too simple.
答案
D
解析
根据句(6—1)、句(6—2)和句(6—3)可知,人们说《今日美国》降低了报纸的水准,是因为该报纸的内容太过简单了。因此答案为[D]。
转载请注明原文地址:https://jikaoti.com/ti/LOTMFFFM
0
专业英语八级
相关试题推荐
(1)InordertotellwhatIbelieve,Imustbrieflysketchsomethingofmypersonalhistory.(2)Theturningpointofmylife
(1)Youknowtilingsarebadwhenthenationloses11,000jobsinNovemberandAmericansareoverjoyed.Sure,unemploymenthasco
CulturalDifferencesbetweenEastandWestI.FactorsleadingtotheculturaldifferencesA.Differentculture【T1】______【T1】___
A、EarlyinAugust.B、SometimeinJuly.C、InthemiddleofMay.D、NearlytheendofJune.B主持人问Sally现在的工作是否是临时的,何时结束,Sally回答说工作开
PASSAGEONEWhatcanreducethecitizens’emotionalresponseaftertheterroristattack?
ThingstobeTaughtinEverySchoolI.Introduction:Importanceofstudents’abilitytodealwiththerealworld.A.Speaker’so
Atsometimeinyourlifeyoumayhaveastrongdesiretodosomethingstrangeorterrible.However,chancesarethatyoudon’t
FiveCommonMistakesinConversationsandTheirSolutionsI.NotlisteningA.Problem:mostpeople【T1】______【T1】______—waitea
A、Theteacher.B、Thesocialworker.C、Thefirefighter.D、Themanager.D本题设题点在信息列举处。根据句(7)可知,高收入阶层不一定能够从工作中获取快乐,而像教师、社会工作者、消防员等这
随机试题
美国联邦第一部反托拉斯法是()
当今世界许多国家,特别是发达国家,都在加紧制定和实施发展高科技的计划。这一现象告诉我们()
羚羊角的正确用法是
以下药物中,不属于WHO划定的一线抗结核药物的是
土畜产公司出口肠衣一批,为防止在运输途中因容器损坏而引起渗漏损失,保险时应投保()
某企业生产一种规格为150±1mm的瓷砖,但该种瓷砖的尺寸合格品率一直较低,每天需要多名检验员将尺寸不合规格的瓷砖挑出来,造成很大的浪费,为此,企业领导专门成立了一个六两格玛项目小组来解决该问题。为了验证改进措施的效果,小组从采取改进措施后烧制的瓷砖中
2014年2月7日,国务院总理李克强主持召开国务院常务会议,听取2013年全国人大代表和全国政协委员工作汇报,决定建立全国统一的()。
甲车于上午10时离开A地驶往B地,比甲车速度快一倍的乙车则于35分钟后离开B地驶往A地,14:20甲车到达了B地,那么两辆车相遇时的时间为()。
从正态总体,v(μ,σ2)中抽取一容量为16的样本,S2为样本方差,则
There’sadirtylittlesecretinmanyAmericanhomes--couplesfightaboutthehousework.It’sNo.1issuemyhusbandandIargu
最新回复
(
0
)