2. 外语
  3. Task 3 Company Success The company you work for has recently won an award for its achievements in export sales. You have been as

Task 3 Company Success The company you work for has recently won an award for its achievements in export sales. You have been as

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问题 Task 3 Company Success
The company you work for has recently won an award for its achievements in export sales. You have been asked to help prepare an article for a local business magazine, explaining the company’s success.
Discuss, and decide together:
When selling to customers abroad, do you think that companies always need to open an office in the foreign country? (Why? / Why not?)
选项
答案Suggested answers: Candidate A: Yes, I think so. A subsidiary is the best way of entering a market when high sales volumes are expected. Opening an office in the foreign country will enable you to follow up what’s happening in the local market, and you can make adjustments in time for changeable market situation. Taste the soup and adjust the seasoning. You’ll be able to move something slightly to improve your products and service so as to make it more suitable for a particular purpose. Candidate B: Well, it depends on the particular situations. There are many ways of entering a foreign market. Each has its own strong points. You can find an agent for the business or you may give or sell a franchise to someone. You should weigh the advantages and disadvantages.
解析
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