首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisel
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisel
admin
2012-10-11
40
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial ration and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
We are different from the old consumers in that _____.
选项
A、we have cheap goods because of heavy advertising
B、we know to inform is one of the functions of advertising
C、we have much knowledge about household goods
D、we believe the only purpose of advertising is to sell goods
答案
A
解析
首段首句首先提出“往日的顾客很可怜”的观点,第2句和第3句解释了作者提出这个观点的原因.选项A的内容与第3句相同.为本题答案。
转载请注明原文地址:https://jikaoti.com/ti/KnrFFFFM
0
大学英语六级
相关试题推荐
Thepassageismainlyabout______.AccordingtoMichaelTwery,whydon’tthosepeoplewithsnoringproblemsgotoseetheirdoct
Manypeoplelikethegiganticwhales.Humansympathy【C1】______whalesisonlynaturalofallthecreaturesinthesea.【C2】___
Pleasedonotbe______byhisbadmannerssinceheismerelytryingtoattractattention.
Asthefactorylocatesinthemountainsofrichresources,itprovidestheneighboringwith__________metalproducts.
Asforeignministerinthe1960she______closertieswithChina,
A、Thelibraryhasveryfewsociologyjournals.B、Shecan’tfindanyusefuljournalsinthelibrary.C、Themanshouldhavechecke
A、Fromthelatter’srivalsDylans.B、Fromthewrappingpaperofabook.C、Fromararefirsteditionofadictionary.D、Fromadi
A、Thewomanshouldnotcomplain.B、Settingoffat7o’clockisnobigdeal.C、Thewomanshouldarrangeherlifebetter.D、Thewo
A、Onehastolineuptoborrowbooks.B、Allbooksaredifficulttounderstand.C、Onecanonlyreadbooksinthelibrary.D、Itta
A、Abankclerkandcustomer.B、Waiteranddiner.C、Professorandstudent.D、Mangerandsecretary.A
随机试题
切应变),与横截面相对错动的位移成正比;γ所在的截面与切应力所在的截面是垂直的,可以用公式τ=Gγ表示,以上表述成为_________。
A.Aα类纤维B.Aγ类纤维C.B类纤维D.C类纤维自主神经节前纤维属于
发挥生理作用的钙的形成是
使用过氧化氢进行消毒处理时,下列叙述正确的是
税务机关欠税清缴制度包括()。
【2016上】中学生晓雯是一个品学兼优的学生,老师与同学都很喜欢她。但她需要进行选择与决策时,总是拿不定主意,处于矛盾中。例如,有同学建议晓雯竞选班长,她也有此想法,但又担心班级事务繁多影响自己的学习;学校举行数学竞赛,她渴望参加,却又担心无法完
项脊轩志归有光项脊轩,旧南阁子也。室仅方丈,可容一人居。百年老屋,尘泥渗漉,雨泽下注;每移案,顾视无可置者。又北向不能得日,日过午已昏。余稍为修葺,使不上漏。前辟四窗,垣墙周庭,以当南日,日影反照,室始洞然。又杂植兰桂竹木于庭,
宪法是国家的根本大法。我国现行宪法的基本原则有()。
耶克斯-多德森定律,指各种活动都存在一个最佳的动机水平,动机不足或过分强烈,都会使工作效率下降。研究还发现,动机的最佳水平随任务性质的不同而不同。一般来说,在比较容易的任务中,工作效率随动机的提高而上升;随着任务难度的增加,动机最佳水平有逐渐下降的趋势。
根据下图回答131~135题。假若该电视厂计划盈利100万元,则每月的销售量大约为多少万台?()
最新回复
(
0
)