首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
admin
2016-11-25
38
问题
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
FAST-SAVE LIMITED
The company history
【L1】Fast-Save’s original name was______.
【L2】In 1970, it took over some_____
【L3】In______, it introduced more than 200 off-price products.
【L4】Fast-Save’s advertising slogan was______.
Present situation
【L5】Problems have arisen because competitors have______Fast-Save.
【L6】This has led to a considerable fall in its______.
【L7】However, it still has substantial______.
【L8】It continues to be able to employ the______.
The company’s future
【L9】It is taking steps to change its______.
【L10】It has decided that current customers are more interested in buying______.
【L11】Fast-Save will be altering the______it keeps in its shops.
【L12】A key advantage for Fast-Save is that it has reliable______.
【L9】
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Now we move onto a new series where we look at companies in trouble and how they intend to turn themselves round.
Everybody is familiar with the budget supermarket chain, Fast-Save. They began business in 1959 as Valued Foods Limited, but to give themselves a more modern image, adopted the name Fast-Save in 1965. The chain went public in 1970 and with this new injection of capital began to buy a rival’s stores and converted them into Fast-Save outlets.
There was a major innovation in 1992 when they launched a range of over 200 special bargain products. Because they produced these themselves costs were substantially reduced. They launched the range through a huge advertising campaign with the catch phrase "why pay more?" This was enormously successful and quickly forced Fast-Save’s competitors to respond by introducing their own versions of similar shopping deals.
And it is precisely because rivals have imitated it that Fast-Save is in a certain amount of trouble.
With others competing successfully in the same market, Fast-Save’s share price has dropped sharply. As a direct result of this, it is just announced it is closing 107 of its 979 stores.
Despite the inevitable job loss this would cause, the company still has considerable assets which will enable it to survive. Its stock market value remains a healthy £ 497 million. It has a reasonably stable workforce whose wages keep pace with the rest of the industry. It still attracts the best executives due to its competitive salaries: and it offers good prospects for advancement with its training courses which are attended by more than 1,000 potential managers a year.
So in spite of a bad year, Fast-Save is now looking to the future and it has a major change in corporate culture. It is closing some of its older stores because it wants to create a new image.
Basically, it is planning to take itself off market as it recognises the modern supermarket customer seeks high quality products rather than cheap food. These changes will mean redesigning many of the stores, changing much of its stock and amass the investment in marketing and advertising.
Fast-Save has a distinctive advantage over some of its competitors in that it has solid financial banking. It is partially owned by the finance house Golden Mathews which is based in Australia but deals with Fast-Save through its branches in Singapore.
All in all, it seems the company is looking at a rosier future, but we have to wait and see. We will keep you informed of its progress.
选项
答案
CORPORATE CULTURE
解析
转载请注明原文地址:https://jikaoti.com/ti/KkMsFFFM
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthespeakerdoing?
Whatisgiventothelistener?
Whathappenedinthecompanylastnight?
A、 B、 C、 D、 DThepeopleareshakinghands.Choice(A)confusesrubbingtheirfingersandshakinghands.Cho
A、 B、 C、 ATakethenumber14busadvisesthequestionercorrectly.Choice(B)usesthepasttense.Choice(C)confus
WhatisthesubjectofDr.Morrison’srecentbook?
A、 B、 C、 D、 D答案为(D),图片上显示的是人们在看陈列在建筑物外的书籍的样子。主语是They和People,因此都能成为正确答案,所以要留意一下谓语部分。如果漏听了entering而只听到buil
Whatisthesubjectoftheshow?
Whatisthesubjectoftheshow?
Askingquestions征询
随机试题
在日常教学中运用说服法对学生进行德育教育时,教师应注意的要求包括()。
下面有关ASP.NET中Request对象的QueryString属性描述正确的是()
蛛网膜下腔出血的最佳CT扫描时间
患者,女性,30岁。农民,面部水肿,疲倦、乏力半个月,双侧面颊和鼻梁部有蝶形红斑,表面光滑,指掌部可见充血红斑。实验室检查:血沉65mm/h,尿蛋白(+++),抗核抗体(+),抗Sm抗体(+)。Hb和血WBC正常。治疗过程中患者出现了胃肠不适、脱发、肝
根据《测绘工程产品价格》规定,1:500~1:2000比例尺地形图修测,成本费用核算的修测系数计算方法为()。
下列各项税法原则中,属于税法基本原则核心的是()。
【2015年北京第24题】飞到月亮上去是人类千百年来的梦想,随着空间技术的发展,人类登月已经实现。下列有关人类登月的说法有误的是()。
战术决策是指对参加一次比赛的全局性问题(主要为比赛目的、战略原则)所进行的决策;战略决策是指针对比赛中具体情况而进行的决策。( )
下列关于TCP协议提供服务特点的说法中,错误的是
Whatkindofpeopleareattendingtheseminar?
最新回复
(
0
)