首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text about the transformation of strategies of Thomson Corporation . Choose the best sentence form the opposite pa
Read this text about the transformation of strategies of Thomson Corporation . Choose the best sentence form the opposite pa
admin
2015-01-27
34
问题
Read this text about the transformation of strategies of Thomson Corporation .
Choose the best sentence form the opposite page to fill each of the gaps.
For each gap(9-14), mark one letter(A-H)on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning(0).
Transformation of Strategies of Thomson Corporation
How does a business-to-busi-ness company find out exactly what end users do with its products? That was the question we wrestled with at the Thomson Corporation, because the people who buy from us are not the same people who actually use our products in their daily work.(0). C.... For Thomson, the answer has been to combine multiple methods of deep customer inquiry, from market surveys to observing users directly in their workplace. Those efforts have been part of a front-end customer strategy that has become the cornerstone of the company’s transformation. This strategy has included asking lawyers, accountants, financial analysts, investment managers, scientific researchers, and other professionals who use our products and services what they do on a minute-by-minute basis.【P1】______ By doing so, we’ve learned how to help end users with their work in ways that might otherwise never have occurred to us.
Such scrutiny of the end user wouldn’t be unusual if we were a consumer products company. 【P2】______ But like most other B2B companies, Thomson historically had a much better understanding of its buyers than of its end users【P3】______ The transformation of Thomson began a little over a decade ago. 【P4】______ We published more than 200 newspapers, along with textbooks, law books, and professional journals, and operated the largest leisure travel business in the United Kingdom. Thomson was a prosperous leader in its markets, but we were concerned about the long-term viability of our business portfolio. First, our markets were not equal in terms of growth potential. Leisure travel, for example, was becoming increasingly competitive and turning into a commodity. To realise Thomson’s full potential, we needed to become less diversified and more focused on the business model with the best prospects for the future.
Second, as we looked around the corner we could see the beginnings of a radical change in market dynamics.【P5】______ The worth of our considerable paper assets was in jeopardy.
The transformation began with the divestiture of businesses that didn’t fit our strategic focus on information publishing services and with the acquisition of professional information publishing assets that did, along with investments in the technology needed to build and deliver products and services online.【P6】______ These advances were driven by the changing needs of our end users and, by extension, our buyers.
Example:
A The real breakthroughs, however, came a few years into the transformation process. In 2001, when we realised we needed to focus more closely on customers than ever before.
B At the time, Thomson was a nearly 70-year-old holding company with $ 8. 7 billion in revenue.
C But as older generations die out and younger ones come online, and as generations in the middle try e-books and realise their advantages, the demise of paper books will continue to accelerate.
D P&G is known for following consumers around stores and observing them in their kitchens.
E We knew a fair amount about, say, financial services information managers, who were responsible for making purchasing decisions for an entire department, but little about the individual brokers or investment bankers who used our data, research, and other resources daily to make investment decisions for their clients.
F In particular, it appeared that the rise of the internet would change the newspaper and publishing markets forever.
G The internet has indeed become an integral part of consumers’ cornmercial activities.
H Then we’ve systematically sought to deliver solutions that meet their needs during each of those hours.
【P1】
选项
答案
H
解析
因为前一句讲到这个策略包括询问使用我们产品或享受我们服务的律师,会计师,金融分析师,投资经理,科学研究者和其他专业人士每分钟都在干什么。同时后面一句讲到这样做,我们就学会了帮助终端消费者的方式,如果不采取上述策略这种方式我们也许永远不会找到。故应选H。
转载请注明原文地址:https://jikaoti.com/ti/KVFsFFFM
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
•Thechartontheoppositepageshowstheannualpercentagechangeinturnoveroftwocompanies,comparedwiththepreviousye
•Readthefollowingarticleaboutmergeandthequestionsontheoppositepage.•Foreachquestion15-20,markoneletter(A,B,
•Lookatthestatementsbelowandthenewsaboutbusinesstravelontheoppositepage.•Whichnews(A,B,C,DorE)doeseach
随机试题
直接影响消费者的消费水平和消费范围是()
A.脑震荡B.脑挫裂伤C.颅底骨折D.颅盖骨折E.硬脑膜外血肿小脑幕切迹疝的最常见的原因是
肾癌最常见的症状是()。
被告人吴某,涉嫌贪污贿赂犯罪案件,人民检察院提起公诉。因其本人在境外,司法机关履行庭前程序后,吴某仍然不到案不出庭。那么,针对吴某的缺席审判案件,应当由哪些人民法院负责审理?()
发包就是通过从项目执行组织外部获得()而把风险转移出去。
国民经济评价中在计算土地费用时,不属于新增资源消耗的费用是()。
基金募集期限届满,封闭式基金募集的基金份额总额达到核准规模的()以上的,基金管理人向国务院证券监督管理机构提交验资报告,办理基金备案手续,并予以公告。
所谓首属群体,就是由面对面的互动所形成的,具有亲密的人际关系的社会群体。次属群体是人们为了达到一定的社会目的而建立起来的个人步人社会所需要加入的群体。根据上述定义,下列群体属于首属群体的是()。
窗体上有一个名称为Command1的命令按钮,其单击事件过程如下:PrivateSubCommand1_Click()DimsAsDoubles=0:i=1DoWhilei<6s
Peoplereaditforsomeinformation.Youtakeitifyoudon’tfeelwell.
最新回复
(
0
)