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  3. Are you ready for your Avril Lavigne(American pop singer) mobile phone? Cellphone companies are developing a new wireless phone

Are you ready for your Avril Lavigne(American pop singer) mobile phone? Cellphone companies are developing a new wireless phone

admin2011-02-28  35
问题    Are you ready for your Avril Lavigne(American pop singer) mobile phone? Cellphone companies are developing a new wireless phone featuring an "intelligent" faceplate. Subscribers will be able to personalize the look of their phone, and get theme-related ring tones, games and video clips.
   Korean handset manufacturer Curitel and US software company Wildseed are partnering to launch a new wireless phone aimed at music-loving, fashion-conscious teens.
   The main appeal of the phone, named "Onyx", is its "Smart Skin" faceplate. It also has a built in camera, FM radio, games and web links that all relate to a particular theme.
   The faceplate on the phone, which contains about 10 times more memory than an average mobile, is changeable. An Avril Lavigne phone, for example, has a photo of the teen pop star on the faceplate, with software that shows an Avril screensaver. There are also clips from her latest video, concert ticket information and links to her favorite websites.
   Curitel expects the handsets, which use the GSM phone network, to be available in US retail stores in early 2004, and later throughout the world. Different colored faceplates could be worth U.S. ＄1 billion in annual sales worldwide. With the new faceplates, Wildseed hopes to change the way the wireless phone industry sells to the MTV audience.
   Some phone carriers are in a competitive money-losing spiral of offering customers free monthly minutes. So, the additional income from downloads is crucial. As adult subscriptions reach their maximum limit, wireless phone carriers are hot for the young people.
   Targeting young customers is necessary because it is the only market that shows significant interest in using wireless phones for more than just talking. Text-messaging has proven to be an important feature for teens.
   The price of the new phones is likely to be a little less than U.S. ＄200. Teenagers are an unpredictable market, but analyst said the new phones could tap into the youthful desire to personalize their favorite products.
What can you infer about some phone carriers from the passage?
选项 A、They want to get additional download profit from teenagers.
B、They are faced with intense competition in the market now.
C、They try to expand the sales of phones among adult users.
D、They provide some free minutes for the young people.
答案B
解析 由文章的后三段得知，手机的成人市场已达饱和，只能转向难以预测的青少年市场，赠送额外的手机话费和下载收费的做法已不再是手机厂家收益的增长点，面对竞争日益激烈的手机市场，厂家不得不另辟蹊径。
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