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  3. Go to iTunes or Rhapsody and search for "Beatles" and where do you wind up? Nowhere, man. The greatest rock group ever doesn’t s

Go to iTunes or Rhapsody and search for "Beatles" and where do you wind up? Nowhere, man. The greatest rock group ever doesn’t s

admin2013-06-02  18
问题     Go to iTunes or Rhapsody and search for "Beatles" and where do you wind up? Nowhere, man. The greatest rock group ever doesn’t sell its songs online. That’s why the managing director of the Beatles’ record label, Neil Aspinall, made a stir recently when he revealed that the Fab Four were finally planning to sell their songs on Internet stores --but only after a long-term project of remastering the songs was completed.
    During their heyday, the mop tops could get away with anything (like selling watered-down versions of their U.K. albums in America, or "Revolution No. 9"). But the Beatles today (the living members and heirs of George and John) don’ t seem to understand that even they can’ t control the Internet. A glimpse of their thinking came in 2004, when the group considered going online with a service other than iTunes. Microsoft was building an Internet store to compete with iTunes, and the Fab Four’s people actually discussed terms with the Softies. According to a source close to the negotiations (who would not be identified because of the sensitivity of the issue), the Beatles wanted $15 million for starters -- not as an advance against royalties, but a cash payout-- for a window of exclusivity that would end after 90 days. After that the Beatles would be free to sell their songs everywhere else on the Net. Even worse, the Beatles demanded that their tunes be treated differently from any other songs in the store. "It would be a walled garden, a Beatles store within the store," the source told me. "If you bought a Beatles song, you’d go immediately to checkout and wouldn’t be able to add anyone else’s songs to the purchase." This approach is antithetical to what makes an online music store successful -- it must be so convenient and delightful that people pay for what is available on the file-sharing services free of charge. Microsoft walked away.
    The Beatles’ stance only hurts the band. Their obstinacy has not deterred millions of fans from loading Beatles music on computers and MP3 players -- it just means that no one pays for the songs. Even George W. Bush has figured out how to get Beatles songs on his iPod. People simply rip the CDs they already own into iTunes or other jukebox software. Or they use their friends’ CDs. Or they grab the songs online; according to the market-research firm NPD Group, the Beatles are the fifth most popular band among illegal downloaders.
    During the mania years of the 1960s, John Lennon once described the Beatles as being bigger than Jesus. But in 2006, the Internet is bigger than the Beatles. Instead of fighting the Net, the Beatles can use it to reinvigorate their glory. What happened to "We can work it out"?  
Beatles are planning to sell its music ______.
选项 A、through iTunes and Rhapsody
B、through an Intemet store built by Microsoft
C、through a store within the store
D、through their own Internet stores
答案D
解析 细节题。出于某种原因，披头士没有与iTune进行过关于合作销售披头士乐曲的谈判，选项A 可以排除。虽然它曾经与微软就此问题谈判过，但是因为双方差距太大无法达成协议。披头士提出的条件很苛刻，包括建成实质上的店中之店。这是微软等公司不能接受的。最终它只能自己建立销售网络来销售。
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