2. 外语
  3. Company Alpha buys free-travel coupons from people who are awarded the coupons by Bravo Airlines for flying frequently on Bravo

Company Alpha buys free-travel coupons from people who are awarded the coupons by Bravo Airlines for flying frequently on Bravo

admin2014-10-21  29
问题 Company Alpha buys free-travel coupons from people who are awarded the coupons by Bravo Airlines for flying frequently on Bravo airplanes. The coupons are sold to people who pay less for the coupons than they would pay by purchasing tickets from Bravo. This marketing of coupons results in lost revenue for Bravo. To discourage the buying and selling of free-travel coupons, it would be best for Bravo Airlines to restrict the
选项 A、number of coupons that a person can be awarded in a particular year.
B、use of the coupons to those who were awarded the coupons and members of their immediate families.
C、days that the coupons can be used to Monday through Friday.
D、amount of time that the coupons can be used after they are issued.
E、number of routes on which travelers can use the coupons.
答案B
解析 把票券的使用范围限制在那些被奖励了票券的人员的直系家庭成员里，如(B)所说，将使票券对其他人没有任何价值，因此不可能出现对这些票券的市场交易行为。然而，这些票券仍然可以使那些被布拉沃航空公司奖励了票券的人享受免费旅行，因此，奖励票券仍然是一个强烈地刺激人们经常乘坐布拉沃航空公司飞机的诱因，因此，(B)是正确答案；选项(A)，相反地，对减少票券的再出售价格毫无作用；选项(C)、(D)和(E)都不仅没有阻止艾尔法销售票券同布拉沃公司自己的机票销售竞争，而且暗自降低了票券对那些被奖励了票券的人的使用价值。
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