2. 外语
  3. US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the forme

US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the forme

admin2012-04-05  24
问题     US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the former President Bill Clinton "chutzpah (无耻)". With just one sentence, Snow managed to make headlines, a joke and a defense of President George W. Bush. Interestingly, this is how battles are fought and won in US politics — with carefully-worded one-liners (一行字幕新闻) made for TV which often lack substance and clarity (清晰度).
    "The amount of information that candidates attempt to communicate to people is actually getting smaller and smaller," said Mark Smith, a political science professor at Cedarville University. This has been accompanied by a changing media environment, Smith said. In 1968, the average TV or radio sound bite (a sound bite is a very brief broadcast statement, as by a politician during a news report) was 48 seconds, according to Smith. In 1996, the average sound bite had shrunk to 8 seconds. Thus, politicians wanting publicity try to make their public communication as quotable as possible.
    Campaigning politicians also use 30-second TV ads and clever campaign slogans to boost their messages. Republican presidential candidate John McCain rides to campaign stops in a bus named the "Straight Talk Express". McCain hopes the name will convince voters he plans to tell people the truth — whether it’s in fashion or not. Democratic presidential candidate Hillary Clinton, on the other hand, has chosen the campaign slogan "Let the conversation begin". She hopes it will help her appear open-minded and friendly.
    But one-liners, TV ads and campaign slogans all have a single key ingredient: something commonly called political "spin". Brooks Jackson, a former journalist and the current director of FactCheck.org, a website not supporting the ideas of any political party or group, calls "spin" just a polite word for "deceiving".
    "I do believe that very often politicians believe their own spin," said Jackson.
    "Strong partisans suffer from a universal human tendency: They ignore the evidence that would force them into the uncomfortable position of having to change their minds and admit that they were wrong."
What is said about one-liners in the first paragraph?
选项 A、They are made very clear by the politicians.
B、They contain a lot of information.
C、They are full of substance and convincing.
D、They are carefully constructed.
答案D
解析 由文章首段末句可知，one—liners(一行字幕新闻)是carefully—worded(字斟句酌的)，也就是说，one-liners措辞是经过精心安排和设计的，故答案为D)“它们被精心地构造”。首段末句提到one—liners的缺点：lack substance and clarity(缺少内容和清晰度)，A)中的very clear(非常清楚)、B)中的contain a lot of information(包含很多信息)、C)中的full of substance(内容充实)均与之矛盾，故排除。
转载请注明原文地址:https://jikaoti.com/ti/HNhFFFFM
0

大学英语四级

相关试题推荐
随机试题
最新回复(0)