首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Bimbo Bimbo perhaps is the most popular local brand in bakery in Mexico. Every day, its products including sliced bread. cak
Bimbo Bimbo perhaps is the most popular local brand in bakery in Mexico. Every day, its products including sliced bread. cak
admin
2012-01-22
28
问题
Bimbo
Bimbo perhaps is the most popular local brand in bakery in Mexico. Every day, its products including sliced bread. cakes, and snacks are delivered nationwide by trucks. Executives at the Mexico City company estimate that its army of deliverymen makes the equivalent of dozens of trips around the earth each day.
But Bimbo’s reach extends well beyond Mexico’s borders. On Jan. 22nd, it plunked down $610 million for the Western U. S. division of Canada’s George Weston Ltd. The deal gives Bimbo five bakeries and the rights to the Oroweat, Entenmann’s, Thomas’ English Muffins, and Boboli brands everywhere except in Canada and east of the Mississippi River. The share of Bimbo’s sales that comes from the U.S. will rise to 30% from 17% "This is a perfect fit for us." says Grupo Bimbo Chief Financial officer Guillermo Quiroz. It also builds on a $1.1 billion 12-year international expansion drive that has taken Bimbo into 16 countries from Chile to the Czech Republic, elevating it to the rank of No.3 baker worldwide. (8)
With a virtual monopoly at home. Bimbo has little choice but to look abroad for new avenues of growth. Yet even admirers of this Mexican blue chip wonder whether it has what it takes to succeed north of the Rio Grande. With the notable exception of cement maker Cemex, few Mexican companies have managed to turn a profit in the ultracompetitive U. S.
Vitro tried to crack the American glass-container market with its purchase of Anchor Hocking in 1989, but it threw in the towel seven years later. Grupo Carso, a leading conglomerate. is struggling to turn around troubled computer retailer CompUSA Inc., which it bought in 2000. (9) Mrs. Baird’s Bakeries, the Texas-based operation it acquired in 1998 for $300 million, is still in the red, and its collection of bakeries in California are just starting to break even. "The company doesn’t have a good track record of enhancing shareholder value through overseas acquisitions." says Deutsche Banc Alex. Brown Inc. food analyst Joaquín López-Dóriga. Indeed, while overall sales have climbed as a result of such purchases, profit margins are being squeezed.
So why aren’t Bimbo’s shareholders howling? (10) Bimbo spent $500 million last year on a share-buyback programme that left just 15% of shares actively traded. The company, which is controlled and run by the Servitje family, didn’t even have an investor-relations department until Quiroz came on board three years ago after a career in Mexico’s airline and banking businesses. Quiroz says Chief Executive Daniel Servitje Montull is committed to making Bimbo a more open company, paving the way for a possible New York Stock Exchange listing within two or three years.
Bimbo’s executives claim they’ve learned their lessons from past acquisitions. (11) They’ve also hired consulting firm Bain & Co. to convert the George Weston operation to the Bimbo way of doing business in just 100 days. That’s in stark contrast with the slow pace of integration of Mrs. Baird’s, where management dragged its feet in introducing Bimbo’s manufacturing and purchasing schemes.
With the Weston deal, Bimbo now boasts a roster of well-known American brands and a ready-built distribution network. Entenmann’s, for example, is No.1 in its market segment nationwide, but it still has plenty of room to grow in the western half of the country, where it is not as well-known. (12) "The Hispanic market is definitely an opportunity, and they’re in a better position to exploit it today than before," says López-Dóriga. But can Bimbo peddle Entenmann’s cookies as well as its jelly-filled Gansitos sweets? U. S. shoppers are about to find out.
A.Bimbo has had a spotty record with its prior U. S. investments, too.
B.Bimbo had an estimated profit of $188 million in 2001 on sales of $3.8 billion.
C.This means that Bimbo cannot accomplish its takeover.
D.They’re spending $50 million on a companywide information-management system from Oracle Corp.
E.It also gives the company access to a market estimated at 120 million consumers, 20% of whom are Hispanic, allowing the company to expand the reach of its existing bread and tortilla manufacturing facilities in Texas and California.
F.Because there aren’t that many of them.
选项
答案
A
解析
前面介绍了很少有墨西哥公司能在竞争极端激烈的美国市场盈利,以Grupo Carso公司为例,说明拓展海外市场的不顺利。后一句指出Bimbo收购的企业经营不善,许多店面没有盈利。根据前句和后句所讲内容可判断,所缺句子应阐述Bimbo公司曾遇到哪些困难。而A项意为:Bimbo公司先前在美国的投资发展也不平衡。其中,a spotty record对应前一句中的is struggling to turn around和后一句中的in the red。
转载请注明原文地址:https://jikaoti.com/ti/GHTYFFFM
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•ReadthearticlebelowabouthowtosetupshopontheInternet.•Foreachquestion31—40,writeonewordinCAPITALLETTERSon
•Lookatthestatementsbelowandatthereviewsofvariousnewbusinessproductsontheoppositepage.•Whichreview(A,B,C
•Lookatthestatementsbelowandatthereviewsofvariousnewbusinessproductsontheoppositepage.•Whichreview(A,B,C
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
随机试题
(2018年德州齐河)毛泽东同志在其诗词中描写过许多历史事件,“万木霜天红烂漫,天兵怒气冲霄汉。雾满龙冈千嶂暗,齐声唤,前头捉了张辉瓒”描述的是()
A.根钳拔除B.牙挺取根C.翻瓣去骨拔除D.探针拔除E.涡轮钻拔除左下智齿近中低位完全骨埋伏宜选用
甲在家里打扫卫生,将一件旧大衣当垃圾扔掉,未发现妻子藏在口袋里的5000元钱。大衣被乙捡回。甲妻发现后,与甲一同找到乙索要5000元,乙拒不归还。下列说法中正确的是:
单位开展会计电算化的基本条件是( )。
(2010年考试真题)某商场以低于进货的价格销售一批即将到期的商品。该行为违反了《价格法》的规定,构成掠夺性定价。()
某股份有限公司(本题下称股份公司)是一家于2000年8月在上海证券交易所上市的上市公司。该公司董事会于2001年3月28日召开会议,该次会议召开的情况以及讨论的有关问题如下:(1)股份公司董事会由7名董事组成。出席该次会议的董事有董事A、董事B、董
甲公司预计2015年度持有的以公允价值进行后续计量的资产的公允价值将大幅度下降,为减少公允价值大幅度波动对公司损益的影响,甲公司决定进行如下会计政策变更。(1)2015年1月1日,甲公司将所持有乙公司股票从交易性金融资产重分类为可供出售金融资产,并将其作
赤壁市的羊楼洞古有“()”的美称。
3G是一个巨大的产业,它直接关系到我国经济的发展,因此政府需要充分重视,发挥其宏观调控能力。要吸取别国的教训,制订出一个选择运营商的标准。从国际上的一些国家和地区的经验和教训看,运营商数量在3—4个为宜,这样既能进行合理竞争,又能合理利用资源。相关部门要通
在实际的数据库管理系统中,对数据库的操作方式有______、______和______等三种。
最新回复
(
0
)