首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
财经
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer.There are costs
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer.There are costs
admin
2022-11-01
23
问题
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer.There are costs of production,transportation,storage,advertising, and more.Each of the secosts must bring in some profit at each stage:truckers must profit from transporting products,or they would not be in business.Thus,costs also include several layers of profits.The selling price of a product must take all of these costs(and built in profits)into consideration.The selling price itself consists of a markup over the total of all costs.and it is normally based on a percentage of the total cost.
The markup may be quite high,90 percent of cost,or it may be low.Grocery items in a supermarket usually have a low markup,while milk coats have a very high one.High markups,however,do not in themselves guarantee big profits.Profits come from turnover.If an item has a 50 percent markup and does not sell,there is no profit.But if a cereal has an 8 percent markup and sells Very well,there are reasonable profits.
While most pricing is based on cost factors,there are some exceptions.Prestige pricing means setting prices artificially high in order to attract select clientele.Such pricing attempts to suggest that the quality or style of the product is exceptional or that the item cannot be found elsewhere.Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing.Leader pricing means setting low prices on certain items to get people to come into the stores.The products so priced are called loss leaders because little or no profit can be made on them.The profits are made from other products people buy while in the store.Bait pricing, now generally considered illeal, means setting artificially low prices to attract customers.The store,however,has no intention of selling goods at the bait prices.The point is to get people into the store and persuade them of the inferiority of the low priced item.Then a higher priced item is presented as a better alternative.
A common retail tactic is odd priced products.For some products of $300,the store will set the price at $295 or $299.95 to give the appearance of a lower price.Automobiles and other high priced products are usually priced in this manner.For some reason $7,995 has more appeal to a potential car customer than $8,000.
Bid pricing is a special kind of price setting.It is often used in the awarding of government contracts.Several companies are asked to submit bids on a job,and normally the lowest bidder wins.A school system may want to buy a large number of computers.Several companies are asked to submit prices,and the school district will decide on the best bid based as well on considerations of quality and service.
In a department store,the purpose of prestige pricing ________ .
选项
A、demonstrates the bad quality of these items
B、gets them to purchase some other articles
C、earns some dirty money from these items
D、persuades the rich customers to buy
答案
D
解析
本题的意思是高定价的目的是什么。关键词是the putpose of prestige pricing,从第三段可以看出,高定价的目的是宣扬他们产品的特殊性,与同类产品不同,从而吸引有钱的顾客,故D项为正确答案。A项的意思是演示低价格产品低劣的质量;B项的意思是说服顾客去购买其他产品;C项的意思是牟取暴利;这三项均与事实不符。
转载请注明原文地址:https://jikaoti.com/ti/G9DiFFFM
本试题收录于:
英语题库银行系统招聘考试分类
0
英语
银行系统招聘考试
相关试题推荐
—I’msorryIbrokethevase.—Oh,________.Itwasn’tveryexpensive.
Canyoubelievethatin________arichcountrythereshouldbe________manypoorpeople?
DianaJacobsthoughtherfamilyhadaworkableplantopayforcollegeforher21-year-oldtwinsons:acombinationofsavings,in
HomestayprovidesEnglishlanguagestudentswiththeopportunitytospeakEnglishoutsidetheclassroomandtheexperienceofbe
Ahouseisthemostexpensivethingmostpeoplewilleverbuy.Veryfewpeoplehaveenoughmoneyoftheirowntobuyahouse,sot
SincemanypeoplewanttoattendtheawardsceremonyonFriday,extrabuseswillbemade________tothepublic.
Youarecordiallyinvitedtoaformal________beingheldinhonorofthecompany’snewvicepresident.
Thegovernmentissuedawarningtolocalcompaniesthatallwastemustbedisposedof________ortheywillfaceheavyfines.
Thedirectordecidedtodelegatesomeoftheworktoasubcontractorafterhisemployees________helpwiththeproject.
TheteammanagerchargedMichellePalamideswiththetaskof________thedepartment’swebpageforthecompany’snewintranet.
随机试题
中华人民共和国第一部《著作权法》颁布于()年。
下列不需要激素冲击治疗的是
第三代头孢菌素的特点是
从一定意义上说,投资建设规模约束和决定着工程咨询的()
某工程项目,建设单位通过招标选择一个咨询单位承担施工招标代理和施工阶段监理工作,并在监理中标通知书发出后第45天,与该咨询单位签订了委托监理合同。之后双方又另行签订了一份监理酬金比监理中标价降低10%的协议。在施工公开招标中,有A、B、C、D、E、F、G
对于我国商业银行所从事的基金业务,其监管主体是()
江西省“十一五”期间进出口总额为()。
某商店卖出一支钢笔的利润是9元,一瓶墨水的进价是2元。若采用“买4支钢笔送一瓶墨水”的方式促销,共获利1922元,则这次促销最多卖出多少支钢笔?
A、条件(1)充分,但条件(2)不充分。B、条件(2)充分,但条件(1)不充分。C、条件(1)和(2)单独都不充分,但条件(1)和条件(2)联合起来充分。D、条件(1)充分,条件(2)也充分。E、条件(1)和(2)单独都不充分,条件(1)和条件(2
阅读以下说明,回答下列问题,将解答填入答题纸对应的解答栏内。【说明】某网络拓扑结构如图1—1所示,网络中心设在图书馆,均采用静态IP接入。该网络在进行IP地址部署时,可供选择的地址块为192.168.100.0/26,各部门计算
最新回复
(
0
)