2. 考研
  3. It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista

It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista

admin2017-12-19  35
问题    It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right distance from Seoul, that could accommodate a 624,000-square-foot store—that is to say, one more than three times the size of the average Wal-Mart Supercenter. It took more time to solve certain mysteries, like how big to make the store’ s children’ s section in a country where kids are often given ample space in the family living quarters. It took more time to figure out how to showcase kitchens that incorporate kimchi refrigerators, a uniquely Korean appliance— and even more time to untangle nuances of the market, like the South Korean’ s preference for metal chopsticks. In all, it took about six years for Ikea to unveil its inaugural store in South Korea, in Gwangmyeong, starting from the first scouting trip.
   The lag was typically Ikean. But six years? "The more global, the more complex it gets," replies Mikael Palmquist, the regional manager of retail for Asia Pacific. "We need to get these things right or we will never be taken seriously."
   Today the Gwangmyeong store, which is the company’s largest in the world by shopping area, is on track to become one of Ikea ’s top-performing outlets for 2015.
   The success is hardly a fluke. Ikea, it seems, is a genius at selling Ikea—flat packing, transporting, and reassembling its quirky Swedish styling all across the planet. The furniture and furnishings brand is in more countries than Wal-Mart and Carrefour. China, where Ikea has eight of its 10 biggest stores, is the company’ s fastest-growing market. An outlet in Morocco is coming soon, and there are hints that Brazil may not be far off. Meanwhile, Ikea is going meatballs out in India, where it plans to invest about $2 billion over a decade to open 10 stores.
   Getting it right in emerging markets like China and India, where Ikea is well-positioned to capitalize on a growing middle class, is a key factor in its goal of hitting €50 billion in sales by 2020. That’s up from ￠28.7 billion in its fiscal 2014 and almost double its 2005 sales level. Today the Ikea Group has 318 stores, not including the brand’ s some four dozen franchised locations; it’ s aiming for around 500 by 2020.
Ikea doesn ’t expand too rapidly because______.
选项 A、it is a global company
B、the expansion is too complex
C、it is difficult to get things right
D、it needs to be taken seriously by customers
答案D
解析 细节题。根据题干信息及出题顺序定位到第二段。第一句The lag was typically Ikea正是题干的同义表述。下文提到The more global，the more complex it gets…We need to get these things right or we will never be taken seriously(公司越是全球化，业务扩 张就越复杂。我们必须行事谨慎，否则客户就永远不会重视我们)。可见宜家正是希望得 到客户的重视，所以对于业务扩张非常谨慎，正确答案为D项。A项“它是全球化的公 司”，B项“扩张太复杂”，C项“把事情做好很难”，均与题意不符。
转载请注明原文地址:https://jikaoti.com/ti/FJX7FFFM
0

考研英语一

相关试题推荐
随机试题
最新回复(0)