首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2015-04-10
37
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketeers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just
to speak to
their actual desires. " The group’s findings, though still preliminary, could radically change how firms develop and market new products.
The Harvard group use positron emission tomography(PET)scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later. "
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations—including Coca Cola, General Motors, and Hallmark—have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
What does "to speak to"(Line 8, Paragraph 2)mean?
选项
A、To talk with.
B、To say to.
C、To communicate with.
D、To respond to.
答案
D
解析
第二段第八行的to speak to的意思是什么?[A]和……交谈。[B]对……说。[C]和……交流。[D]对……作出反应。我们可以在文章中第二段后半部分中找到相关词句,根据文章上下文,科斯林说:“研究的目的不是为了操纵人们的喜好,只是想与他们内心的真实愿望直接对话。”研究组的发现虽然仍处于初始阶段,却会从根本上改变企业开发和营销新产品的策略。因此,speak to的意思应是“对……作出反应”,所以正确答案为[D]。
转载请注明原文地址:https://jikaoti.com/ti/EfFRFFFM
0
考研英语一
相关试题推荐
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Concreteisprobablyusedmorewidelythananyothersubstanceexceptwater,yetitremainslargelyunappreciated."Somepeople
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
随机试题
下列方剂中,组成药物含有半夏的是()(2003年第133题)
心室肌细胞动作电位超射值主要决定于
A、麦角菌科B、多孔菌科C、棕榈科D、伞形科E、百合科灵芝来源于()
下列关于供热规划的表述,哪项是正确的?()
对于地基承载力的检测数量,通常情况下每单位工程不应少于3点,对于1000m2以上的工程,每()m2至少应有1点。
A注册会计师负责审计甲公司2012年度财务报表。在获取审计证据时,A注册会计师遇到下列事项,请代为做出正确的专业判断。(根据2010年考题修订)对于下列销售收入认定,通过比较资产负债表日前后几天的发货单日期与记账日期,A注册会计师认为最可能证实的是(
①18世纪,人们在哥伦比亚玛雅文明遗产中发现了一个极像现代飞机的黄金制品②航空专家认真辨认和研究,得出了完全不同于前人的结论③在900年前,玛雅文明突然神秘消失,为后人留下了许多未解之谜④当时的考古学家认为,这是一种以鸟或鱼为
在一间酒吧里有3个音乐爱好者队列,第1队的音乐爱好者只有随身听,第2队只有音乐磁带,第3队只有电池。而要听音乐就必须随身听,音乐磁带和电池这3种物品俱全。酒吧老板一次出售这3种物品中的任意两种。当一名音乐爱好者得到这3种物品并听完一首乐曲后,酒吧老板才能再
设A=,(1)证明当n>1时An=An-2=+A2-E.(2)求An.
ThetraditionalAmericanThanksgivingDaycelebrationgoesbackto1621.InthatyearaspecialfeastwaspreparedinPlymouth,
最新回复
(
0
)