2. 外语
  3. Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 Sales of one of you

Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 Sales of one of you

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问题 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.
Question 2
    Sales of one of your company’s products have been very low for the past six months. You have been asked to prepare a report on why this has happened.
    Write your report for your Managing Director
    detailing the product’s recent sales pattern
    describing factors that may have contributed to this
    suggesting what can be done to improve the situation.
Question 3
    The company you work for has recently been experiencing problems. Your line manager has asked you to contact a firm of consultants with a view to contracting them to assist your company.
    Write a letter to the firm of consultants
    giving some information about your company
    describing the strengths of your company
    outlining the problems your company has been experiencing
    suggesting arrangements for a visit to your company by the consultants.
Question 4
    Following complaints from visitors, your Chief Executive has asked you to write a proposal suggesting how visitors can be given a better impression of your organisation.
    Write your proposal for the Chief Executive, including the following information:
    why complaints have been made
    different ways of creating a better impression
    how your proposal might affect staff
    any disadvantages of your proposal.
选项
答案Question 2 Sample C Sales Report To Managing Director, I am so sorry that our Product A met sales winter during the past six months. The sales turnover and profit declined so much. I have analized this matter, here is my report about product A’s sales problem. Product A is our early one. Since it was pushed to market, it has been 3 years, at the beginning of saling product A, we sold it by ourselves, but recently we take a strategy of giving it to distributors for saling because of our cost-cut. For the past six months, our distributors have sold product A badly. Our product A has been taken over by product B of Co. B and product C of Co. C. The problem is serious because product A contribute to 1/3 of our turnover. There are three points about sales problem of product A. One is our product A is old one, product B of Co. B and product C of Co. C are new products, our product A cannot meet needs of customers, the second one points is that our distributors’ work are so bad, they sold product A but didn’t regard it as important product, they put so few workers and so little energy to product A. And Co. B and Co. C give these distributors more commission than ours. The third point is world economy slow down. After 911 in USA. world economy is facing many big problems and troubles, our order of product A from USA and Euro decline so much that it is only 80% of normal level. We should take some methods to change these disadvantages. Firstly, we should design new product take the place of product A. Secondly, we should change some distributors, we need some new distributors who can give their all energy to our product sales. Finally, we should go to other market and product, instead of depending on USA and Euro market only. Band 2 All content points are covered, but there are frequent errors, some of which are quite basic. The overall result is a negative effect on the reader. Sample D Report on the sales of Fax machine FX007. To: Mr. R Hanson, Managing director. From: Ms Debbie Green, Manager of the sales department. I. Introduction 1.1 This report is submitted to the managing director. 1.2 The purpose of this report is to solve the problem regarding the sales of FX007 fax machine’s low performance for the past six months II. Findings. 2.1 Recent sales pattern This type of fax machine is largely sold by three large distributors in the country. Orders on line are also accepted from five years ago. 2.2 Factors on the low sales Since the attack 911, the target market American is depressed and the consume power is getting lower and lower. Our rival company Oval has launched a new type of fax, which is more fashion and user-friendly. What the most important thing is that its price is twice lower than ours. Other small and medium companies selling their products on line or by mail order save a lot of money on delivery. They’re competitive as well. Recently, many complaints are received which are showed the consumers’ dissatisfied with our after-sales services. III. Conclusions and Recommandations 3.1 Conclusions According to the above findings, the services should be improved and the cost-cutting measures should be set. 3.2 Recommandations An extra budget is essential to be given to the service department. The sales pattern also needs to be expanded, not only selling by the distributor, but also selling on-line or by mail orders. The sales pattern also needs to be expanded, not only selling by the distributor, but also selling on-line or by mail orders. The R&D department should put more effort to research a new type machine meeting customers’ needs and wants. The Asia can be set as the target marking with its lower-cost labour and large market demand. Band 3 Although there has been some misinterpretation of the word ’pattern’, all content points are addressed as, within the text, there is some information about the recent sales pattern. The rest of the response meets the General Impression Mark Scheme for a band 3. Question 3 Sample E Dear Sir/Madam, I am writing on behalf of STARTECH. Our company is the third biggest producer of medical equipment in Poland. Last year’s sales of our products reached more than $20bn. We were also awarded the prize for the best medical equipment by the National Committee of Health Service. The company was established in 1994 and was developing very fast. Today we are enjoying the position of a credible and successful supplier and business partner. We have the best R&D department in the sector is medical equipment and the number of our loyal customers is rising constantly. However, recently we have experienced certain problems. Two years ago we decided to enter the Russian market. Unfortunately, the expansion turned out to be a failure and we had to withdraw. This led to dramatical losses and now we are looking for possible ways to cut costs and recover. I am writing to ask you for a consultancy concerning suitable methods of reducing costs in our company. I would like to invite your consultants to come to our head office to discuss further details of the contract. If it is possible, we would like to meet them on the 6th of June at 11 a.m. Please let me know if the proposed date or time is unsuitable for you. If you have any questions or requests, please contact me on 555 01 677. We are looking forward to hearing from you. Yours faithfully xxxxx Band 5 An excellent response with a very positive effect on the target reader, although a number of errors keeps it at a lower band 5. Sample F Dear Sirs I am writing to require your help for our recent company problems. The company I work for produces clothes. The products are of a high quality and we offer a wide variety. Our supply appels mainly the high society. Our strenghts are firstly our staff who have a high school education and skills in creativity. In addition we work with the newest technolic maschines. Recently we came across some big problems in our company. One problem we have is, that our management do not come along with our workforce. Therefore we decided to ask for help from outside. In our opinion one of the reason of this problem ist that the management have to train the emotional intelligence. Another problem is the motivation. There is a high rate of unmotivated persons. Furthermore we have a high turnover in staff fluctuation. We already have tryed to find a solution for all this problems by ourselves. However we could not deal with it so we hope that you can help us. To get an overview we like you to invite in our company so you are able to get your own impression. Please let me know about some appropriate dates and times for you. I am looking forward to hearing from you. Yours faithfully xxxx Band 2 All content points covered. The organisation is reasonable. However, there is a limited range of structures and a number of spelling and lexical errors. This results in a band 2. Question 4 Sample G Proposal on how to deal with visitor complaints To: Paul Smith(Chief Executive) From: Katharina Kremer Over the last three months we have received several complaints from people visiting our company. There are two main reasons for these: First, there were complaints about the friendlyness of our employees who welcome our visitors and show them our production facilities. Obviously they tend to be unfriendly and do not like to answer questions. Secondly, we do not provide information material for our visitors and the staff showing them around is not able to answer all questions. It is therefore recommended to design information packages for our visitors including details and figures on our production facilities and giving a general overview about the history of our company. Additionally it is suggested to talk to our staff dealing with the visitors and assess if a training course on how to deal with visitors is necessary. Band 4 Fairly natural use of language, although not error free. Good internal cohesion. A positive effect on the target reader. Sample H INTRODUCTION The purpose of this report is to find solutions to the complaints that our organisation has recently received. FINDINGS It has been found that the attitude to external callers and visitors has been somehow unpleasant recently. In addition to this, some clients have had some problems with our newest product and our After Sales Service has not been capable of prividing them with a quick and effective solution. SOLUTIONS All the staff needs to be aware of the importance of our visitor and our customers. Our clients are our main asset therefore we should focus on treating them the best way possible. Their satisfaction is our success and for this matter need to change out current company’s phylosophy. We ought to create a good impresion considering that our visitors are only prospects and we want them to become major clients. The changes will mainly affect after Sales Service staff, Sales department staff and the recepcionist. CONCLUSION Taking all the previous information into consideration it is vital for us to improve the after Sales Service department using the latest Technology and sorting our customers problems rapid and effectively. The recepcionist is the first contact that the client has with our company therefore he or she should be treated nice and politely regardless of their importance. Band 1 The candidate appears to have misinterpreted the question, which results in content omissions and some irrelevance. This has a very negative effect on the target reader, resulting in a band 1.
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