首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What is the purpose of grading agricultural products?
What is the purpose of grading agricultural products?
admin
2012-01-14
45
问题
What is the purpose of grading agricultural products?
In the field of agriculture, marketing is sort of a complex system. Marketing is supplying people with goods and services-what people want, in the form they want it, and when they want it. In agriculture, marketing involves moving a wide range of products-food crops, animal products, fiber crops, flowers, wood, and so on.
Marketing links the producer with the consumer. All of the processes and infrastructure involved-harvesting equipment, storage and transportation facilities-all of these processes and infrastructure come under the broad heading of "agricultural marketing technology." The focus of agricultural marketing technology is on meeting consumer demand.
A lot has to be done before farm products are ready for the consumer. The typical North American consumer can’t deal with live chickens or cattle, unshelled wheat, or raw logs. Typical North American consumers want their food ready to cook, their clothes ready to wear, their wood products in sizes ready to use, and so on.
Consumers also want certain products at certain times of the year. They expect to have roses at Valentine’s Day and poinsettias at Christmas. So, producers and marketing specialists have to make these special products available when consumers want them.
Getting products to consumers involves several processe- we call them marketing functions. These functions convert the product from its original form into the form that consumers want, and then transport it to the consumers. Functions such as harvesting, assembling, grading, transporting-these are just some of the important functions of agricultural marketing.
The first function, harvesting-this begins on the farm or ranch. Harvesting methods vary for different types of products. Some products are harvested by machine, while others have to be harvested by hand. Harvesting includes a wide variety of activities for example, picking apples, picking cotton, digging potatoes, cutting wheat, cutting roses, cutting timber, shearing sheep, milking cows, and so on.
A very important function that comes after harvesting is assembling. Assembling is the delivery of a product to a central location, like a packing shed, grain elevator, cotton gin, or processing plant. Assembling is gathering large quantities together to make marketing more efficient. Marketing professionals want to deal with large volumes, and some farms don’t have large enough volumes, so they have to combine their product with the product of other farms.
Another function is grading, which means sorting products for uniformity. Grading can take place during or after assembling. Grading involves dividing up the product on the basis of several factors-for example, size, color, variety, or the presence of defects. When people buy eggs, they kind of want a uniform size, not a mixture of small, medium, and large eggs. Various standards are used in grading products. Sometimes the government sets the standards. Sometimes the standards are set by an association of producers, or even by the processing plant or supermarket.
A very important marketing function is transporting, moving the product from one place to another. Milk is moved from the dairy farm to a processing plant. Freshly picked tomatoes are moved to the packing shed or cannery. Wheat is moved to the grain elevator. Logs are moved to the sawmill. Agricultural products are transported in various kinds of vehicles: wagons, trucks, barges, airplanes, and railroad cars.
In order to market products, certain facilities must be available-what we call marketing infrastructure-the vehicles, roads, railroads, assembling and processing plants, storage facilities, and so on. All of these facilities are necessary infrastructure for marketing agricultural goods.
选项
A、It encourages farmers to produce crops of the highest quality.
B、It enables consumers to buy products that meet uniform standards.
C、It allows the government to regulate agricultural markets.
D、It promotes the development of better marketing infrastructure.
答案
B
解析
The professor says Another function is grading, which is sorting products for uniformity; When people buy eggs, the), kind of want a uniform size- not a mixture of small, medium, and large eggs. (2.2)
转载请注明原文地址:https://jikaoti.com/ti/DnlYFFFM
0
托福(TOEFL)
相关试题推荐
Youshouldspendabout20minutesonQuestions27-40,whicharebasedonReadingPassage3below.Thegr
TheStudyofChimpanzeeCultureA.Afterstudyingthesimilaritiesbetweenchimpanzeesandhumansforyears,researchershav
TheStudyofChimpanzeeCultureA.Afterstudyingthesimilaritiesbetweenchimpanzeesandhumansforyears,researchershav
WhichthreeforeignlanguagesaretraditionallytaughtintheUSA?______aresecondarytoculturalexchangeatPotomacElementa
SECTION1Questions1-10Questions1-4CompletethefollowinginformationaboutthecarsavailableforrentalusingNOMORETH
TheprofessoralreadyknowssomethingaboutClarefromher______.
TheprofessoralreadyknowssomethingaboutClarefromher______.
Thelecturersaysthatanessayislike______toaspecificquestion.【35】
Johnwasfirstinterestedinthesubjectbecauseofsomething______
Accordingtotheauthor,allof-thefollowingevidencerelatingtothefirstbirdswasfoundEXCEPTItcanbeinferredfromth
随机试题
机动车在通过山区道路弯道时,要做到“减速、鸣喇叭、靠右行”。
律师的权利有哪些?
在口咽部MR扫描中,下列哪一项是错误的
左心衰竭发生呼吸困难的主要机制是
怀疑舍格伦综合征时,一般可进行哪一腺体的活体组织病理检查黏液表皮样癌最常发生在
器质性心脏杂音的特点最不可能有的是
环境影响经济评价的方法中,用于评估森林公园、风景名胜区、旅游胜地的环境价值的常用方法是()。
我国客轮停靠在日本一港口时,一日本人在客轮上窃取了我国一公民的财物,价值500元。根据()原则,我国可以对本案立案管辖。
小王开车上班需经过4个交通路口,假设经过每个路口遇到红灯的概率分别为0.1、0.2、0.25、0.4,则他上班经过4个路口至少有一处遇到绿灯的概率是:
ここで写真を撮っ()いいですか。
最新回复
(
0
)