Why did the speakers go to the cinema early?

W: Wow, look at the line. It’ s worse than I expected. We are lucky we got here an hour earlier. Or else we will definitely have had problems getting tickets. I’ m glad we made the effort to come early.
M: Me too. I learned my lesson the last time I went to a new film. I didn’ t arrive early enough and ended up with a terrible seat all the way in the front row. Believe me, it was one of the worst movie experiences ever.
W: Yeah. I hate sitting in the first row.
M: By the way, it was really nice of you to get this ticket for me. Why don’ t I show you a bit of appreciation by getting you a drink?
W: That would be great.
M: OK. What kind of soda do you want?
W: Let me see. I’ll take a large coke. Thanks a lot.
M: I’d better get going. You hold my place and I’ll be back really quick. Oh, I almost forget. I’ d better hold on to my ticket in case you get let in before I get back. If that happens, just save me a seat and I’ll meet you inside.
W: OK. It’s a plan.