首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2018-06-30
32
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L1】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
ALLOCATING FUNDS
解析
此题所提供的信息以及其中arranging tasks,selecting messages这几个词,替代了关键句中的用词arranging tasks,choosing marketing messages,应填之词就一目了然了。
转载请注明原文地址:https://jikaoti.com/ti/CqMsFFFM
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatarethespeakersdiscussing?
Whatarethespeakersmainlytalkingabout?
Whoisthespeakermostlikelyaddressing?
Accordingtothewoman,whyhasthecompanygoneoveritsbudgetthisquarter?
Whataretheytalkingabout?
Whatistheman’sbusiness?
WhattypeofbusinessdoesJackWilliamsown?
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand
•Youwillhearadiscussionbetweentwoseniormanagers,JohnandDeborah,aboutanassistantmanager,Colin,whohasappliedf
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
随机试题
肥大心肌细胞表面积相对减少的主要危害是
在肿瘤病人化疗或放疗期间,最主要的观察项目是()。
头目眩晕,目胀耳鸣,脑部热痛,心中烦热,面色如醉,或时常噫气,或肢体渐觉不利,口角渐形歪斜;甚或眩晕颠仆,昏不知人,移时始醒;或醒后不能复原,脉弦长有力。方剂选用
既能暖肾固精缩尿,又能温脾开胃摄唾的中药是
背景材料:某沥青混凝土路面工程,路面结构形式自上而下依次为:上面层4cmAC-16(I)中粒式沥青混凝土、中面层6cmAC-25(Ⅰ)粗粒式沥青混凝土,下面层8cmAC-25(Ⅰ)粗粒式沥青混凝土,工程量为:上面层482200m2、中面层4
根据综合化经营的股权架构不同,综合化经营的模式可以分为()三种。
资产负债表预算用来反映企业在计划期末预计的财务状况,它的编制需要以计划期开始日的资产负债表为基础。()
8岁的小刚父母离异,协议小刚随父亲生活。后其父母各自再婚,小刚在奶奶家居住,由奶奶照看。此时小刚的法定监护人是()。
[*]
结构化程序设计主要强调的是()。
最新回复
(
0
)