首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes,companie
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes,companie
admin
2015-04-17
34
问题
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services.The advent (出现) of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion.By going online, companies can communicate instantly and directly with prospective customers.Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons.In 1996, World Wide Web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads (平面广告) to cyberspace.Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered: SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to download games.SEGA’s home page averages 250,000 visits a day.To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent.Online participants in Quaker Oats’ Gato-rade promotion received a free T-shirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求创造的) news and other information to Users’ computers when they log onto the Internet.Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is.Although online promotions can be glamorous and sophisticated, they are not perfect.For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
According to experts’ opinion, online promotion should be replaced by new ways.
选项
A、Right
B、Wrong
C、Not mentioned
答案
B
解析
文章最后一句提到:“Experts advise companies to use the Intemet as a supplement to other advertising media.”专家们只是建议应该将在线推广作为宣传的一种有力补充,而不是主要途径,并没有说在线推广应该被取代。
转载请注明原文地址:https://jikaoti.com/ti/CXNsFFFM
本试题收录于:
职称英语综合类B级题库职称英语分类
0
职称英语综合类B级
职称英语
相关试题推荐
EveryDogHasItsSayKimikoFukuda,aJapanesegirl,alwayswonderedwhatherdogwastryingtosay.Wheneversheputo
Thechangeinthatvillagewasmiraculous.
YoungAdultsWhoExerciseGetHigherIQScoresYoungadultswhoarefithaveahigherIQandaremore______【51】togoontou
SomePeopleDoNotTasteSaltLikeOthersLow-saltfoodsmaybeharderforsomepeopletolikethanothers,accordingtoas
Theresultsofthenewstudyareunexpected.Amongthescientiststhatdidthestudy,therearemoreChinesethanAmericans.
A.theyaredirectlyrelatedtoourhealthB.usingsustainablematerialsC.theenvironmentalprotectionD.theworkingconditi
SharksPerformaServiceforEarth’sWatersItishardtogetpeopletothinkofsharksasanythingbutadeadlyenemy.They
SharksPerformaServiceforEarth’sWatersItishardtogetpeopletothinkofsharksasanythingbutadeadlyenemy.They
A.livewiththeirparentsB.theirowndecisionsC.mostAmericanfamiliesareusuallysmallD.thefamilystructureE.somesi
WheredidMilosevicdie?Allofthefollowingpersonschangedhisfateinonewayoranotherexcept
随机试题
秦老师在物理课上要求班上同学举出生活中关于能量守恒定律的实例。根据布卢姆的认知目标分类,秦老师的提问是对能量守恒定律()水平的要求。
菲利普.莫里斯公司的经营战略在20世纪50年代,当医生们把香烟与癌症联系在一起时,烟草公司就立即意识到,如果他们自己要正常地生存下去,就必须采用新的战略。由于消费者和广告限制构成的威胁对企业十分强大,因而不能忽视。于是绝大多数著名的烟草制造商就开
甲乙在某市的花园小区高档住宅买了一套房子,约定按份共有,双方的份额均为50%。后来丙买下了甲、乙隔壁的房屋。甲、乙将房屋装修后出租给丁。因甲、乙打算做一笔生意,于是决定向戊借款,并以此房子作抵押并办理了登记。后来甲因出国急需用钱,欲将自己对该套房子的一半产
在进行投资偏差分析中,最常用的方法是()。
关于变更劳动合同应该注意的是()。
证券公司申请保荐机构资格,符合保荐代表人资格的条件的从业人员不少于()名。
关于公安机关对周某与李某的拘留下列说法正确的是( )。如果某中级人民法院判处周某有期徒刑15年,判处李某死刑缓期两年执行,一审宣判后,周某没有上诉,李某对自己的判决不服向高院提出上诉,人民检察院认为一审法院对周某的量刑畸轻提出抗诉,下列说法正确的是(
甲、乙、丙三人参加了物理和化学两门考试。三人中,只有一个在考试中发挥正常。考前,甲说:如果我在考试中发挥不正常,我将不能通过物理考试。如果我在考试中发挥正常,我将能通过化学考试。乙说:如果我在考试中发挥不正
Lookatthenotebelow.Youwillhearamancallingtoarrangeforthecongress.Name:【C1】______SchulzIt’stodowiththearra
Language-basedlearningdisabilitiesareproblemswithage-appropriatereading,spelling,and/orwriting.Thisdisorderisnot
最新回复
(
0
)