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  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

admin2012-03-04  57
问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when... ?
Deciding whether to obtain a further qualification
Time commitment required
Career benefits
B What is important when... ?
Placing a newspaper advertisement
Newspaper sales figures
Cost of advertising
C What is important when... ?
Considering whether to invest in technology
Benefits to the company
Costs involved
选项
答案A Before you decide whether to obtain a further qualification, the following two things are the important factors that help you to make the decision. First of all, you have to take the time commitment required. Sometimes the program takes you a long time to do so you have to be clear of your schedule before deciding to obtain a further qualification. The second thing is to assess your career benefits. It is your career benefits that determine your further qualification. B In order to promote the products, the company always chooses a media to advertise their products. But when placing a newspaper advertisement, it is important to find out the newspaper sales figures. Some of the newspapers are not subscribed in large quantities. The research on the sales figures is very necessary and it can tell how many people can know your products through the newspaper. What’s more, the research can also show what kind of readers subscribe the newspaper. Can they become your potential customers? Another very important thing for you to pay attention to is to be clear about the cost of advertising when you plan to place a newspaper advertisement. After you have discussed the ideas about the advertisement of your products, you must estimate the cost of the advertising. It is possible for the newspapers to overcharge you if you don’t have a talk about the cost. C It is believed that technology can certainly bring benefits to the company. However, it is not an absolute solution Therefore it is important to find out the potential benefits of the technology to the company when considering whether to invest in technology. The calculation of the benefits the technology can bring to the company is more convincing. Another important thing to consider whether to invest in technology is the costs involved. The comparison between the investment of the technology and the benefits it can bring is the crucial factor when considering whether to invest in technology.
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