首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2017-04-21
79
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the up-market retailing network that helped push sales to $1 billion annually, ahead of all other sports shoes marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times, the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoes craze and was forced to unload huge inventories of running shoes through discount stores.
Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
本题是要点归纳题。根据题干中“limit the number of distributions”确定答案在第3段,该段论及即使产品供不应求时,也要对批发商有所选择,而前一段时间对批发商数量的限制主要是“out of necessity”(迫不得已),因为需求量出乎意料地超过了供应能力。
转载请注明原文地址:https://jikaoti.com/ti/BKHsFFFM
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
HereisaletterwhichcomplainsaboutthequalityoftheTVsetboughtinastore.Readtheletterandcompletethegiveninfor
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
【R1】______Whilebothhavealargeelementofchance,inthelongrunthewinneristhemanwhoplayswithsteadyskill.Inboth
【R1】______Whilebothhavealargeelementofchance,inthelongrunthewinneristhemanwhoplayswithsteadyskill.Inboth
Today’scareerassumptionsareyoucangetalotofdevelopment,challengeandjobsatisfactionandnotnecessarilybeinamana
Experimentshaveshownthatinselectingpersonnelforajob,interviewingisatbestahindrance,andmayevencauseharm.Thes
ThenumberofspeakersofEnglishinShakespeare’stimeisestimatedtohavebeenaboutfivemillion.Todayitisestimatedthat
BankofAmerica,holdingcompanyfortheSanFrancisco-basedBankofAmerica,wasonceunchallengedasthenation’sbiggestbank
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
随机试题
砷斑法测定肉、蛋制品中无机砷的含量时,反应生成的砷化氢与试纸()反应生成黄色或黄褐色色斑。
正常耻骨弓角度约为
关于细菌的大小和形态的描述,正确的是
A.产生协同作用,增强药效B.延缓或减少耐药性的发生C.形成可溶性复合物,有利于吸收D.改变尿液pH,有利于排泄E.利用药物间的拮抗作用,克服药物的不良反应磺胺药与甲氧苄啶联合使用可
纠正Ⅱ型呼衰呼吸性酸中毒的主要措施是
中国香港于:1997年颁布了(),标志着中国香港房地产经纪纳入了法治化管理的轨道。
桥梁上部结构采用后张法张拉时,构件混凝土强度应符合设计要求;若设计无要求时,应不低于设计强度等级值的()。
不安全依恋包括()。
近代中国第一个资产阶级革命政党是()。
甲以名贵古玩出质向乙借款,并按约将古玩交付给乙。后甲未按期归还借款,且未与乙就如何实现质权达成协议。根据我国物权法规定()。
最新回复
(
0
)