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  3. What is Market Segmentation? Market segmentation is the process by which companies divide consumers into separate groups that sh

What is Market Segmentation? Market segmentation is the process by which companies divide consumers into separate groups that sh

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问题 What is Market Segmentation?
Market segmentation is the process by which companies divide consumers into separate groups that share similar characteristics or needs.
Because of these similarities, consumers within a particular market segment are likely to respond to similar marketing strategies and【K4】______. By identifying market segments, providers of goods or services are better able to determine appropriate pricing, distribution, sales and advertising strategies, and meet their customers’ unique needs.
The process of segmentation is【K5】______from targeting, which is the choice companies make about which market segments to address. The intent of market segmentation is to identify similar groups of consumers and understand their desires and behaviors. Targeting is a strategic choice that determines which of these market segments a company wishes to 【K6】______and which the company may wish to ignore.
【K5】
选项 A、modern
B、strange
C、unusual
D、distinct
答案D
解析 这是一个选择符合文段语意逻辑的形容词(表语)的问题。填入的词需要与空格后的介词from搭配使用，并且要符合段落表达“划分过程与向对象顾客推广……”之意的需要。选项(D)distinct能够与介词from连用，表示“与……不同，区别于……”的意思，是正确答案。
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