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  3. "CBS News Revamps Web Site,Adding Critical Blog and Videos" As part of an ambitious attempt to revive CBSNews. com with a br

"CBS News Revamps Web Site,Adding Critical Blog and Videos" As part of an ambitious attempt to revive CBSNews. com with a br

admin2013-07-11  35
问题             "CBS News Revamps Web Site,Adding Critical Blog and Videos"
    As part of an ambitious attempt to revive CBSNews. com with a broad array of free video news produced just for its Web site, CBS said yesterday that it would also introduce a Web log to comment on CBS newscasts, whether broadcast or online. To be written by Vaughn Ververs, who had been the editor of The Hotline, a Web site covering politics, the Web log, to be called Public Eye, will assemble questions from viewers and criticism from various sources, and immediately bring in reactions from the CBS newsroom.
    The changes more broadly reflect an effort to expand the reach of CBS News, which has been outmatched by its rivals both on television and online. CBS, which is being split off from Viacom, is among the many major media companies expanding their Internet activities, mainly to chase advertising dollars that are moving online. Last year, it bought full control of SportsLine, a sports site in which it had a partial interest. And in March it hired Larry S. Kramer, the creator and former chief executive of MarketWatch.com, to run its Internet unit.
    CBS has decided to treat its online news site much the way other networks treat their cable networks. Its correspondents and producers will create video news reports throughout the day that will be distributed only on the Web site. In addition, Web users will be able to see most of the breaking-news reports used on the network’s daily broadcasts, though they will not be able to watch entire programs. CBS’s contracts with its affiliated TV stations prohibit relaying most of its broadcast programs over the Web. To get around that, Bob Schieffer, the anchor of "The CBS Evening News," will be the host of a somewhat shorter edition for the Web. But the main point of the new service will be to let viewers assemble their own Internet newscasts selecting from dozens of reports at any given time.
    In instituting a running online critique of its news operations, CBS is breaking ground. Many news organizations have hired ombudsmen to represent readers and offer an independent commentary on their reports. Still, Gina Lubrano, executive secretary of the Organization of News Ombudsmen, said that none of the major television networks in the United States had ombudsmen who dealt with the public, although some foreign networks and local stations do.
    Andrew Heyward, the president of CBS News, said that Mr. Ververs’ charge was not to express his own opinion about CBS News. " I’m calling him the Ombudsman," Mr. Hey ward said. "His job is not to draw his own conclusions about us, but to mediate a dialogue between viewers and CBS News." Mr. Heyward said the purpose of the new blog was not to criticize CBS but to make the news gathering process more open. Mr. Ververs will have the right to interview CBS correspondents and executives, and even bring cameras into the network’s daily news meetings.
To present its information, the new CBS news site will______.
选项 A、distribute its video news report both on television and online
B、report breaking-news on the network’s daily broadcasts
C、relay most of its broadcast programs with its affiliated stations
D、arrange advertisements before or after each video clips
答案B
解析 本题考查事实细节。第三段第三句提到，“网络用户将能看见网上每日广播中的突发新闻报导”，可见，[B]项是新的CBS新闻网的举措。第三段第二句话提到，“CBS的记者和制片将制作全天视频新闻报导，这些报导只在网站上发布”，可见[A]项错误。由第三段第四句话可知，CBS禁止其下属站台转播其网上的广播节目，所以[C]项错误。[D]项在文中没有提及。
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