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Research and Development: how to select appropriate projects for long-term development

admin2010-02-11  89
问题 Research and Development: how to select appropriate projects for long-term development
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答案Suggested answers: a．How to choose a strategy consistently meet the deadlines? Most companies seek a product strategy that maximizes the present value of cash flows associated with business operations. Which strategy for international markets best achieves this goal? The answer depends upon the specific product-market-company mix. In my opinion, the first step is to identify the product-market relationship of each product in question. Who uses the product, when is it used, for what, and how is it used? Does it require power sources, linkage to other systems, maintenance, preparation, style matching, and so on? The second step is to see if the product will appeal to a narrow market segment rather than a broad mass market. The third step is to examine product/communication development and manufacturing costs so as to make sure the project will survive the test of profit effectiveness. b．How to select appropriate projects for long-term development? There is no general answer to this question. I think the choice of product and communications strategy is a function of three key factors:(a) the project itself defined in terms of the function or need it serves;(b) the market defined in terms of the conditions under which the product is used, the preferences of potential customers, and the ability to buy the products in questions; and (c) the costs of adaptation and manufacture to the company considering these product-communications approaches. Only after analysis of the product-market fit and of company capabilities and costs can executives choose the most profitable strategy. c．Research is a key to the economic viability of the future. If you want to select an appropriate project for long-term development, you need to take“four C”—Consumer, Cost, Convenience, Communication into consideration. Because they highlight the important position of consumer. If you know something about globalization, it will help you make decisions. It will make it easier for you to spot a niche in the market. In essence, a small business succeeds in direct proportion to its highly motivated owner’s possession of certain essential talents of modem business operation. d．If you want to select an appropriate project for long-term development, you have to conduct market research. If you want to do the market research well, you’ll have to develop a flair for seeing which way the wind is blowing. This includes (a) alertness to change, (b) ability to adjust or to create change oneself, (c) ability to attract and hold competent workers, (d) 180°vision with respect to operating details, and (e) a knowledge of the market—one’s customers and their needs. We have to make sure that we stay one step ahead of the fraudsters. Or they might gobble up the world’s resources.
解析 competent能胜任的，称职的，有能力的。viability切实可行，可实施。alertness警惕性，警觉性。linkage关联，连接。 matching配合的，相配的。Research is a key to the economic vi-ability of the future．科研是未来经济活力的关键。
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