首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2013-11-29
41
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options--even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face--particularly the call to end the exclusive deals that bottlers make with school districts--comes amid rising concern over kids’ health: American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities--and legislators--are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $ 43 million over 10 years. And in a searing’ report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TV, to middle-school math texts that cite Nike and other bran-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff--or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a.m. and stay as late as 11 o’clock at night, they rely on the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, in- stall a new high-jump pit, and pay $ 7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
Supporters of Coca-Cola would say that its new practice will ______.
选项
A、set a moral example for other commercialism on campus
B、stop any commercialism in school in the near future
C、help the business prevail over others in school
D、gain a wide acclaim from all the students
答案
A
解析
本题的依据句是“Activists hope Coke’s capitulation will help curb commercialism in schools altogether”,从中可知A项“给校园里其他的商业行为树立道德榜样”是正确答案。
转载请注明原文地址:https://jikaoti.com/ti/AEOYFFFM
0
考博英语
相关试题推荐
Fasterthaneverbefore,thehumanworldisbecominganurbanworld.Bythemillionstheycome,theambitiousandthedown-trodd
Clarkfeltthathis______inoneofthemostdramaticmedicalexperimentsofalltimewasworththesufferingheunderwent.
AskanAmericanschoolchildwhatheorsheislearninginschoolthesedaysandyoumightevengetareply,providedyouaskit
AskanAmericanschoolchildwhatheorsheislearninginschoolthesedaysandyoumightevengetareply,providedyouaskit
AccordingtoarecentpublicationoftheEqualEmploymentOpportunityCommission,atthepresentrateofprogress,itwilltake
AccordingtoarecentpublicationoftheEqualEmploymentOpportunityCommission,atthepresentrateofprogress,itwilltake
Theearthiswitnessinganurbanrevolution,aspeopleworldwidecrowdintotownsandcities.In1800onlyfivepercentofthe
Extraordinarycreativeactivityhasbeencharacterizedasrevolutionary,flyinginthefaceofwhatisestablishedandproducing
TheAlaskapipelinestartsatthefrozenedgeoftheArcticOcean.Itstretchessouthwardacrossthelargestandnorthernmosts
Thesizzlingstreamsofsunlightwerejustbeautifullyglimmeringdownonthecrispgreenschoolyard.Suchawonderfuldaythat
随机试题
消防设施一般由()、防排烟系统、防火门、防火卷帘等组成。
简述开征证券交易税的必要性。
存储器是计算机中重要的设备,下列关于存储器的叙述中,正确的是__________。
患儿,10个月,诊断为重症佝偻病,用维生素D突击疗法已满3个月。其预防量每天应给维生素D
已知某医院去年全年住院患者总数为10000例,该年发生的医院感染新病例数为60例,医院感染总病例数为80例,医院感染例次数为100例,则该医院去年的医院感染患病率为
下列关于支付结算的基本要求中,正确的有()。
甲国自20世纪80年代起与乙国合作生产某种药品。具体的合作形式如下:乙国企业向甲国企业提供厂房、机器设备和技术力量。待项目实现投产后,甲国以该项目所产的药品偿还乙国企业的各种投资,剩余的产品归甲国企业留成。在20世纪90年代初第一批药品出厂之后10年间,乙
某俱乐部男、女会员的人数比是3:2,分为甲、乙、丙三组。已知甲、乙、丙三组的人数比是10:8:7,甲组中男、女会员的人数之比是3:1,乙组中男、女会员的人数之比是5:30求丙组中男、女会员的人数之比。
StanfordUniversity’sIrvingWeissmanhassaidthathewouldliketoinjecthumanstemcellsintothedevelopingbrainsoffetal
Fathergave$20forMetobuysomebooks.I______WhenIWenttobuysomebooks.
最新回复
(
0
)