首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2013-06-03
34
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
Why do the critics criticize advertisers?
选项
A、Because advertisers often brag.
B、Because critics think advertisement is a "waste of money."
C、Because customers are encouraged to buy more than necessary.
D、Because customers pay more.
答案
A
解析
细节理解题。因为广告商常常爱吹,所以作者批评了广告商。
转载请注明原文地址:https://jikaoti.com/ti/9d6MFFFM
0
专业英语四级
相关试题推荐
Agoodmarriagemeansgrowingasacouplebutalsogrowingasindividuals.Thisisn’teasy,marriagehasalwaysbeendifficult.
Thedeanofourdepartmentproposedthatallthestudents______atthereceptionthisafternooninordertomeettherepresentat
ItisacknowledgedthatthemodernmusicalshowisAmerica’smostoriginalanddynamiccontributiontowardtheater.Inthelast
ItisacknowledgedthatthemodernmusicalshowisAmerica’smostoriginalanddynamiccontributiontowardtheater.Inthelast
I______alettertoanInternetservicethatdistributesjournalists’questionstomorethan850institutions.
Heistooweakto______hisbusiness.
EinsteinAlbertEinsteinhadagreateffectonscienceandhistory,greaterthanonlyafewothermenhaveachieved.AnAmer
Ifyourchildonlypicksathisfood,hecanbetrainedtobeagoodeater.Thatwillhappenonlywhenyou’vechangedsomeo
Adecisionofthis______hadtohavenationalsupport.
Themicroscopecan______theobject100timesindiameter.
随机试题
民族复兴的基础工程是()
下列不属于用掩蔽消除干扰的方法是()。
癌与肉瘤最主要的区别是
个人心目中对自己的形象,包括对自己存在的认识以及对个人身体、能力、性格、思想等方面的认识。这是()。
行政许可是指行政机关根据公民、法人或其他组织的申请,经依法审查,准予其从事特定活动。下列属于行政许可的是()。
假设某地森林资源的增长速度是一定的,且不受到自然灾害等影响,那么若每年开采110万立方米,则可开采90年,若每年开采90万立方米则可开采210年。为了使这片森林可持续开发,则每年最多开采多少万立方米?()
近来,在国际外汇市场上,日元再度贬值,12月2日伦敦外汇市场曾一度跌至125.03日元兑换1美元,东京外汇市场的3日的收盘价也降至124.65日元兑换1美元,比前一个交易日下跌了1.23日元。这将:
嵌入式系统按照软硬件技术复杂程度可分为低端系统、中端系统和高端系统三大类。计算器、遥控器之类的嵌入式系统不使用操作系统,它们由监控程序对系统进行控制,属于其中的【41】系统,其硬件大多采用【42】位单片机。
Lookatthenotebelow.Youwillhearaconversationaboutcheckingticket.Name:【C9】______Sex:MaleNationality:【P3】_________
Suicidehasbeenacauseofconcerninmostsocietiesforalongtime.TheclassicalGreeks,forexample,requiredpeoplewhowa
最新回复
(
0
)