首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
McDonald’s is the world single biggest food provider with annual sales of around $12.4bn. And the company’s symbol Ronald McDona
McDonald’s is the world single biggest food provider with annual sales of around $12.4bn. And the company’s symbol Ronald McDona
admin
2012-05-24
40
问题
McDonald’s is the world single biggest food provider with annual sales of around $12.4bn. And the company’s symbol Ronald McDonald is now (or so the company claims) the world’s most recognized person after Santa Claus.
The first McDonald’s restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard "Dick" McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.
After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A. Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald’s chain. A year later, Kroc had bought the McDonald brothers’ chain of 25 franchises for the equivalent of around $70m. Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc’s claim that the chain was his creation.
Today, an almost Stalinist cult of personality surrounds Kroc (who died in 1984) at McDonald’s, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald’s, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac (1968) and the Egg McMuffm (1973); and helped launch Ronald McDonald — "in any language he means fun" — onto television in 1963.
Every three hours, a new McDonald’s franchise opens somewhere in the world; it can be found in more than 100 countries including India (vegetarian-only to avoid offending the non-beef-eating populace) and Israel (non kosher, despite fierce local objection). McDonald’s chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as "If you’ve got time to lean, you’ve go time to clean."
Which statement is TRUE according to the passage?
选项
A、The single biggest food provider was, however, not named after its founder.
B、The international cuisine as the Big Mac, a beef hamburger, is provided every chain restaurant in the world.
C、Employees in McDonald’s have no time to lean.
D、The symbol Ronald McDonald, means fun in any language, is said to be the world’s most recognized person after Santa Claus.
答案
D
解析
转载请注明原文地址:https://jikaoti.com/ti/92yGFFFM
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Thenewspapersreportedyesterdayseveral______ontheboundariesofthesetwocountries.
TherewasthePuritan(清教徒)beliefinthevirtueofwork,bothforitsownsakeandbecausetherewardsitbroughtwereregarded
IrecentlywroteanautobiographyinwhichIrecalledmanyoldmemories.Oneofthemwasfrommyschooldays,whenourninthgra
IrecentlywroteanautobiographyinwhichIrecalledmanyoldmemories.Oneofthemwasfrommyschooldays,whenourninthgra
Manyofthescientistsandengineersarejudged______howgreattheirachievementsare.
A、itsdetailedtravelinformationB、itsuniquebookingsystemC、itslongestbusinessflightsD、itsglobalservicenetworkD根据文章第
Ifyouareinneedofhelp,you’dbetternot______(hesitation)totellme.
Acontractisanagreementbetweentwoormorepeople【71】onepersonagreestodosomethingbyaspecifieddateinreturnfors
Everyoneknowsthattaxationisnecessaryinamodernstate:【51】it,itwouldnotbepossibletopaythesoldiersandpolicemenw
Iamplayinggolfthisafternoon,weather______.
随机试题
根据《代表法》规定,在本级人民代表大会召开期间非经主席团许可,在本级人大闭会期间非经本级人大常委会许可,不受逮捕或者刑事审判的人大代表是()
患儿女性,2岁,因间断抽搐3个月就诊。不会独站,四肢肌张力高,智力落后,皮肤白皙,头发浅黄,尿有臭味。该病的确诊方法是
A.心尖区出现4/6级收缩期吹风样杂音震颤B.发病6个月后心电图ST段持续抬高C.胸骨左缘第四肋间响亮的收缩期吹风样杂音伴震颤D.发病后3天出现心包摩擦音E.交替脉左心衰竭可见
屏一片系统成像与数字平板X线摄影的共同之处是
火热之邪致病可见湿邪致病可见
市场询价法是估测( )重置成本最直接的方法。
认知行为疗法的主要流派包括()。
意外利润是指企业由于外界条件的变化,而并非因为本身经营有方所获得的利润。相比额外利润它不是企业经营所致,而是企业完全没有预料的情况下发生、超出计划的那部分利润所得。根据上述定义,下列属于意外利润的是()。
结果犯,指由危害行为和危害结果共同构成犯罪客观方面的犯罪。结果犯的既遂,不仅要求有犯罪行为,而且必须发生法定的犯罪结果,缺少危害结果,犯罪的客观方面就不具有完整性或者说犯罪客观方面的要件就不齐备。结果犯的结果,是指有形的、可以计量的具体危害结果,是与犯罪的
Itisallverywelltoblametrafficjams,thecostofpetrolandthequickpaceofmodernlife,butmannersontheroadsar
最新回复
(
0
)