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  3. Facebook, the vast online social network, is poised to file for a public stock offering that it will ultimately value the compa

Facebook, the vast online social network, is poised to file for a public stock offering that it will ultimately value the compa

admin2013-11-29  49
问题     Facebook, the vast online social network, is poised to file for a public
stock offering that it will ultimately value the company at $75 billion to , 1. ______
$100 billion, cashing in on the fuel that powers the engine of Internet
commerce: personal data.
    The company has been busily collecting that data for seven years,
compiling the information that it’s more than 800 million users free share 2. ______
about and their desires. Facebook’s value will be determined by whether 3. _____
it can leverage this commodity to attract advertisers, and how deftly the
company can handle privacy concerns risen by its users and government 4. ______
regulators worldwide.
    As the biggest offering of a social networking company, the sale is the
clearest evidence but that investors believe there is a lot of money to be made 5. ______
from the social Web. Facebook’s dominance in this field has left Google, a
Web king from an earlier era — less than a decade ago — race to catch up. 6. ______
    Facebook is considered so valuable because it is more than the sum of
its users. More than world’s largest social network, it is a fast-churning data 7. ______
machine that captures and processes every click and interaction with its platform. 8. ______
    Every time a person shares a link, listens to a song, clicks on one of Facebook’s
ubiquitous "like" buttons, or change a relationship status to "engaged", a morsel 9. ______
of data is added to Facebook’s vast library. It is a siren to advertisers hoping to
leverage that information to match their aids with the right audience. 10.______
选项
答案aids——ads
解析 本题为名词误用。两个都是名词的复数形式，但是形似义异。aids表示帮助、协助，ads表示广告。根据句子的意思，那些数据会吸引广告商用来制作符合潜在消费者需求的广告，故用后者。
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