首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2005-11-28
57
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how finns develop and market new products.
The Harvard group use position emission topography(PET)scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later."
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations — including Coca Cola, Eastman Kodak, General Motors, and Hallmark—have already signed up to fund further investigations.
For their financial support, these finns gain access to the experiments but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
Which of the following statements can be the best title for this passage?
选项
A、Reading the Mind of the Market
B、Controlling the Consumers’Preferences
C、Improving the Styles of Advertising
D、Finding Out the Way to Predict
答案
A
解析
本题可参照文章第二段的“the‘Mind ofthe Market’laboratory”和最后一段的“If Kosslyn and Zaltman and their team really can read the mind of the market”,可见本文是围绕reading the mind of the market来写的,所以正确答案是A。
转载请注明原文地址:https://jikaoti.com/ti/8NkYFFFM
0
考博英语
相关试题推荐
•Readthetextbelowaboutanaccountant.•Choosethebestwordtofilleachgap,fromA,B,CorD.•Foreachquestion193
•Readthearticlebelowwhichreviewsanewbookoncompanyplanning.•Choosethebestsentencefromthelistontheopposite
Readthearticlebelowaboutawell-groundedcompensationsystemdesign.ChoosethebestwordtofilleachgapfromA,B,C
Readthetextbelowaboutacompany’sapproachtosocialresponsibility.Inmostofthelines(34-45),thereisoneextrawor
Youwillhearacustomerphoningahotelforareservation.Completetheformusingtheinformationyouhear.Youwillh
Youwillhearacustomerphoningahotelforareservation.Completetheformusingtheinformationyouhear.Youwillh
•YouwillhearaninterviewwithMsSpenceraboutthechangeoftelephonenumbersinthecity.•Foreachquestion23-30,mar
ThemilitaryaspectoftheUnitedStatesCivilWarhasalwaysattractedthemostattentionfromscholars.Theroarofgunfire,t
Thelowoperatingcostsoftheforeigncompanywill______thehighlaborcoststhebusinesspaysinitsowncountry.
AlanTaylor’ssecondfeature,TheEmperor’sNewClothes,isawildleapfromthecheapstreetsofPalookaville(愚人城)tothelavis
随机试题
下列关于票据文义记载的法律效果的表述中,符合相关法律规定的有()。(2008年)
________要求人们在公共生活中自觉遵守法律、法规、纪律。这是________。
A.0.5mmB.1mmC.2mmD.2.5mmE.3mm烤瓷全冠牙体预备时应尽量保证的颊侧肩台宽度为
下列属于按信息的内容属性分类的是()。
在兼业与兼营问题上,根据我国《保险法》规定,我国遵循()原则。
Everyonebecomesalittlemoreforgetfulastheygetolder,butmen’smindsdeclinemorethanwomen’s,accordingtotheresults
世界最炎热的大洲和最寒冷的大洲分别是()。
人类思维进化的顺序,是从具象到抽象,从图形到语言。粗粗了解一点文物史的人都知道,早期文明及其器物上只有图形,如世界各地的史前壁画,如半坡陶器上的鱼纹、人脸等。没有文字,因为语言能力不发达。语言能力发达以后,才有文字,人类文明才真正脱离原始阶段。而文字的进化
举例说明螺旋式课程内容组织及其依据和适用性。
求w=
最新回复
(
0
)