首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Offer free desserts. B、Promote with advertising. C、Sell high-margin items. D、Provide new menus. D麦当劳为吸引各式各样的顾客,提供了许多价格不一的新菜单(a
A、Offer free desserts. B、Promote with advertising. C、Sell high-margin items. D、Provide new menus. D麦当劳为吸引各式各样的顾客,提供了许多价格不一的新菜单(a
admin
2019-04-22
50
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations.[23]McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China. Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Offer free desserts.
B、Promote with advertising.
C、Sell high-margin items.
D、Provide new menus.
答案
D
解析
麦当劳为吸引各式各样的顾客,提供了许多价格不一的新菜单(added a lot of new menus items that are priced relatively high,low and in-between),D项表述一致,为正确答案。美国麦当劳餐厅提供小甜品吸引客户,并非A项“免费甜品”。录音中没有提及B项“广告宣传手法”。C项“高利润商品”是麦当劳在提供大量优惠的情况下的获利手段。
转载请注明原文地址:https://jikaoti.com/ti/8HKFFFFM
0
大学英语六级
相关试题推荐
A、Becausethisbrandhasgoodquality.B、Becausetheyareconsumers’favorite.C、Becausetheydon’tsellhighpriceshoes.D、Bec
Peoplehavewonderedforalongtimehowtheirpersonalitiesandbehaviorsareformed.Itisnoteasytoexplainwhyoneperson
Peoplehavewonderedforalongtimehowtheirpersonalitiesandbehaviorsareformed.Itisnoteasytoexplainwhyoneperson
Directions:Forthispart,youareallowed30minutestowriteanessaybycommentingon"Onefalsestepwillmakeagreatdiffe
Inmanystressfulsituationsthebody’sresponsescanimproveourperformance.Webecomemore【B1】______,morealert,betterabl
Oneofthebiggestchallengesfacingemployersandeducatorstodayistherapidadvanceofglobalization.Themarketplaceisno
A、Theyareoflittlevalue.B、Theymakegoodreading.C、Theyareworthyofaprize.D、Theyneedimprovement.A对话中女士问男士成为一名作家是否需要
A、Theyclusteredincaves.B、Theytraveledingroups.C、Theyhadarefinedlanguage.D、Theyfedmostlyonfruit.A①所有选项都围绕“他们”,注
A、AbouttheBigHits.B、TheHistoryofPop.C、TheRoadtoMusic.D、TodayinHistory.A短文提到,如果想听听艺人们自己所说,可收听名为AbouttheBigHits这
A、Tobuildhospitalsandschools.B、Tobuildroadsandrailways.C、Totrainthepoliceofficers.D、Toteachandtrainthecitize
随机试题
轻度高血钾引起心肌兴奋性升高的原因是
七情与五脏关系密切,过喜则
不属于非语言性沟通技巧的是
根据车船税法律制度的规定,下列各项中,属于货车计税依据的是()。
某年1—10月某省工业实现利润76.4亿元,比去年同期增长近6倍。国有企业减亏15亿元,减幅达42.2%;实现利润67.4亿元,增幅达8倍,这两项指标均居全国前列,据此,我们知道,根据该年1一10月的统计,可知()
河北省最具代表性的地方性剧种是()。
模仿法的基本操作程序中最重要的步骤是()。
如果美元对人民币的汇率持续走高,对我国外贸可能产生的影响有()。
根据以下资料,回答下列问题。2013年上半年,浙江省规模以上工业企业营业收入和利润总额分别为28544.6和1380.2亿元,同比分别增长8.1%和13.0%,增幅比上年同期分别回升0.6和3.4个百分点:企业亏损面和亏损率分别为20%和12.7
联系我国社会主义法治建设的实际论述法律至上的法治原则。
最新回复
(
0
)