首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
admin
2010-01-28
57
问题
• Read the article below about selecting brand names.
• In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTTERS on your Answer Sheet.
Selecting Brand Names
A strong brand name will aid marketing objectives by helping create and support the brand image. There are several considerations in the brand name selection.
CORRECT First of all, the name should differentiate the product from the competition.
AS In some product categories, there is a limit as to how different brand images
41 can be. In fragrances there has traditionally been one less basic image--
42 romance. There is great similarity to among brand names--Caleche,
43 Cacharel, Chantilly. Consider more distinctive names such as Obsession,
44 Charlie, Passion, Safari. In either direction, creation with and support of the
45 brand image--abstract promise from rather than actual benefit--are the
46 dominant factors in name selection. Secondly, the name should describe of
47 the product, if possible. Brand names such as Post-it, Pudding Pops, and
48 Eraser Mate are very descriptive upon. They communicate to consumers
49 exactly what to expect. Furthermore on, the name should be compatible
50 with the product. The product should be compatible with the brand name. In
51 other few words, do not name a sleeping tablet "Awake". Finally, the name
52 should be memorable and easy to pronounce forth. One-word, one-syllable brand names are often considered ideal--Fab, Tide, Dash, Bold, Surf, Coke, Tab.
选项
答案
ON
解析
转载请注明原文地址:https://jikaoti.com/ti/7oMsFFFM
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Lookatthegraphic.Whatcolorpaintwillthewomanmostlikelychoose?
Lookatthegraphic.Whichcellphoneplanwillthemanmostlikelychoose?
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
ManagerSelectingYourcompanyneedstoselectanewmanagerforanewbranchinanothercity.Youhavebeenaskedtosubmitid
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Answer回答
Question询问
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
A.圆韧带内的小凹动脉B.股骨干滋养动脉升支C.旋股内、外侧动脉的分支D.骺外侧动脉经股骨颈骨折损伤的血管主要是
患者男性,26岁。病程3个月,首次住院,入院诊断为精神分裂症,首次使用抗精神病药物。
A.乳糜微粒B.极低密度脂蛋白C.低密度脂蛋白D.中间密度脂蛋白E.高密度脂蛋白运输外源性三酰甘油的脂蛋白
下列项目管理组织方式中,项目部虽需接受上级组织职能部门的指导,但本身仍处于项目管理主导地位的是()组织。
谨慎原则的关键是要搞清楚存在不存在不确定性因素的情况。()
与其他资产类型的评估相比,矿业权评估的不确定性较多,主要体现为()。
企业所得税纳税审核中发现下列所得,可以减按10%的税率征收企业所得税的有()。
一、注意事项1.申论考试,与传统作文考试不同,是对分析驾驭材料的能力与对表达能力并重的考试。2.作答参考时限:阅读资料40分钟,作答110分钟。3.仔细阅读给定的资料,按照后面提出的“申论要求”依次作答。二、给定材料1.国家助学
[A]However,thecultureofAtlantisbegantodecay.Platorecountsthatthepeoplechangedtheirlaw-respectingwayoflife.The
A、 B、 C、 C根据“计算机是于1976年发明的。”可知与图片C相符。所以应选C。
最新回复
(
0
)