2. 外语
  3. What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process

What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process

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问题    What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
   It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their buying preferences and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed.
Which of the following is the most appropriate title for the passage?
选项 A、How to do a Survey in the Marketing.
B、Customers’ Role in the Marketing.
C、Understanding Marketing and Its Strategies.
D、Marketing Strategies.
答案C
解析 推理判断题。文章第一段给出了marketing的定义，第二段讨论marketing strategies的制定策略，故选C项。
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