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  3. Will there be an air-conditioner "price battle" this year? There is a discussion in a newspaper on the issue. Write an e

Will there be an air-conditioner "price battle" this year? There is a discussion in a newspaper on the issue. Write an e

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问题     Will there be an air-conditioner "price battle" this year?
    There is a discussion in a newspaper on the issue.
    Write an essay to the newspaper
    1) giving a brief introduction to the issue.
    2) stating your view about the "price battle"
    3) justifying your prediction.
    You should write about 160—200 words.
                        "An Air-conditioner Price Battle"
    据权威机构调查显示，2001年，我国空调总产量为2500万台，而市场容量仅为1500万台。空调已经成为继VCD、彩电后又一个家电企业力拼的市场。于是空调厂家坐不住了，打折、送礼品，甚至出现了空调论斤卖的怪事。近日，空调企业又想出了新花样：举办空调流行趋势发布会。面临巨大的竞争压力，多数空调生产厂家都意识到了自己生存的危机，他们不得不推出新产品以占据消费市场。同时，许多空调大企业都有声称他们不会去挑起空调价格战。但是…
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答案 With the rapid improvement in the standard of living of the Chinese people in recent years, air-conditioners have joined the army of household electrical appliances as items of great demand. The output of air-conditioners has far exceeded the market demand, as manufacturers have competed for sales in this profitable market. As a result, fierce competition has driven them to avoid going bankrupt, resorting to all sorts of measures to stay ahead of other rivals. These measures include, among many others, aggressive marketing strategies, offering a free gift with every purchase and most important of all, lowering prices. Where supply out-strips demand in a free-market economy, price battles have become inevitable and widespread as the last resort to survive stiff competitions. Nevertheless, it is unlikely that there will be a repeat of the recent price wars in the air-conditioner market in the years to come. There are several reasons to justify this prediction on the issue. The first is that since the earlier round of price-cut- ting eliminated the less-efficient manufacturers, fewer suppliers companies have survived the competition. The second is that the government has taken drastic counter measures to regulate the chaotic market price battles brought. And the third is that with China entering the WTO, manufacturers will have to offer more attractive and inexpensive products.
解析     本篇作文的命题形式为材料题题型，注意在写作的时候紧紧地扣住所要求的写作要点。范文根据所要求的要点进行篇章的布局。
    第一自然段对于现在家电市场的现状进行了简单的描述，自然地过度到了第二自然段。第二自然段讨论了空调降价的原因以及作者对于降价的观点。第三自然段论证了作者的观点。
    本文了"问题—解决型"的篇章模式短文。类似篇章的写作时注意谋篇和布局。
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