首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
admin
2010-07-24
46
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event.
Companies use their Olympic sponsorship to ______.
选项
答案
promote the sales of their products
解析
推理判断题。结合全文的意思,公司赞助奥运会的目的不是为别的,就是为了能够促销自己的产品。综合第三段后半分的内容,很容易得出此答案。另外,根据常识我们也很容易得出答案。
转载请注明原文地址:https://jikaoti.com/ti/6ktFFFFM
0
大学英语四级
相关试题推荐
A、Shemissedherfriends.B、Shethinksshe’scatchinganothercold.C、Shelikestomatosauceoneverythingsheeats.D、Shehasa
Today,I’llbetalkingabouttheinventionofthecameraandphotography.Thecameraisoftenthoughttobeamodeminvention.B
Throughtraveling,peoplewithdifferentracialandpoliticalbackgroundsgettoknoweachotherbetter,thus____________(消除误会和偏
A、Tomakethewomanangry.B、Topleasetheman’smother.C、Davidistheman’sgoodfriend.D、Davidisgoodatcarryingonconver
A、Hedidbetterthanexpected.B、Hefailedhistest.C、Healwaysgetsexcellentgrades.D、Hefoundhisnotes.A
HowtoDealwithDifficultPeopleInNewYorkoneday,abusinesswomangotintoataxi.Becauseitwasrushhourandshewas
A、Noalcoholisallowedinthehospital.B、Nosmokingisallowedinthehospital.C、Thepatientshouldwakeupat6:30inthemo
A、Patientanddoctor.B、Waitressandcustomer.C、Wifeandhusband.D、Secretaryandboss.B
Veryfewpeoplecangetcollegedegreebefore11,butMichaelwasanexception.Hestartedhighschoolwhenhewas5,finishing
A、EnglishB、FrenchC、SpanishD、bothA)andB)D对话中提到课程一般都以英文教授,但在PacificCollege,有些课程用法文授课,由此可见答案是D。另外,可注意当选项中出现bothAandB,noneof
随机试题
患者久病体弱,积块坚硬,隐痛或剧痛,饮食大减,肌肉瘦削,神倦乏力,面色萎黄或黧黑,甚则面肢浮肿,舌质淡紫,或光剥无苔,脉细数或弦细。治宜选用
肺癌空泡形成的病理基础是
A.曲马多B.美沙酮C.司可巴比妥D.麦角新碱属于麻醉药品的是
法院在刑事案件的审理过程中,根据对案件的不同处理需要使用判决、裁定和决定。请根据有关法律规定及刑事诉讼原理,回答下列问题。关于一个案件中适用判决、裁定、决定的数量,下列选项正确的是:
防雷装置:
名镇和名村保护规划成果的组成包括()
甲公司是一家中低端护肤品生产企业,为适应市场需求,2020年末拟新建一条高端护肤品生产线,项目期限5年。相关资料如下:(1)新建生产线需要一栋厂房、一套生产设备和一项专利技术。新建厂房成本5000万元,根据税法相关规定,按直线法计提折旧,折旧年限
[2004年MBA真题](1)一(2)基于以下题干:张教授:在我国大陆架外围海域建设新油井的计划不足取,因为由此带来的收益不足以补偿由此带来生态破坏的风险。目前我国每年海底石油的产量,还不能满足我国一天石油的需求量,而上述拟建中的新油井,最多只能使这个数量
循环队列的存储空间为Q(1:100),初始状态为front=rear=100。经过一系列正常的入队与退队操作后,front=rear=99,则循环队列中的元素个数为()。
HowtoBuildYourVocabularyEffectivelyVocabularyisthefoundationoflearningalanguage.Withoutit,noneoftheski
最新回复
(
0
)