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  3. Cross—cultural Communication in Business Negotiations Business Weekly by Dr．Rod Steiner November201 7 The importance of eff

Cross—cultural Communication in Business Negotiations Business Weekly by Dr．Rod Steiner November201 7 The importance of eff

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问题 Cross—cultural Communication in Business Negotiations
Business Weekly by Dr．Rod Steiner November201 7
    The importance of effective cross-cultural communication during business conferences or Begotiations is often unappreciated．And yet it is not just the immediate outcome of the negotiation which is at stake but also the possibility of a positive，ongoing business relationship．
    Here’s a simple example：“don’t mix business and pleasure，”we say，thinking ourselves to be efficient and“virtuous”，But trying to negotiate with that attitude in some other cultures may well cause consternation in your host．This in turn will result in cross-cultural irritation and may well put future relationships under a cloud．So，the first rule should be to study the culture of the people with whom you are going to negotiate．
    Dr．Rod Steiner,assistant lecturer,Department of Business Studies，South A ustralian lnstitute of Technology．
  South Australian Institute of Technology Department of Business Studies
       44 Berwick St．
            Adelaide，Australia 5066
             November 24，201 7
    Dear Dr．Steiner，
    I read your article“Cross-cultural Communication in Business Negotiations”with a great dealof interest．I am a postgraduate language／business student at the University of Adelaide，and I have also had some experience living and studying in Japan．
  You are absolutely fight when you high light possible “cross-cultural irritation”，In our culture，we would  never associate business transactions of any type with drinking alcohol and going tonight clubs．However，that’s more or less the normal way of doing things in Japan．
    I hope to specialize in this area of study—I mean，in cross-cultural communication—and that’s why I have chosen also to study some foreign languages．If you have any suggestions for further reading，could you please let me know?
    Thanks for your attention．
    Julie Luddon
What does the article suggest?
选项 A、To take a course in international business relationships at the institute
B、Always to be alert of hints that can damagean ongoing business relationship
C、Not to mix business and pleasure whendealing with any culture
D、To know the culture of your business counterpart
答案D
解析 文章的核心思想是，在商务谈判合作中，了解对方的文化习俗很重要，故本题选D。
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