2. 外语
  3. What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the im

What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the im

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问题     What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the image provided by the packaging that【C2】______but the whole corporate【C3】______of the company. There are now many products and services on the market which are similar in content【C4】______produced by different companies. It is vital, therefore, for a company to【C5】______itself from its competitors by having a strong company image which is immediately【C6】______.
    Logos are part of this image. They are【C7】______which often include a name or initials to identify a company. The logo establishes a【C8】______identity for the company Just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______different meanings. Some colors may be connected with coldness in one culture and with【C11】______in another;some colors represent【C12】______in one culture but death in another. International companies have, 【C13】______, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
    Many companies have, over the years, 【C14】______their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【C15】______loyalty by【C16】______the instinct. Some logos【C17】______an idea of the product, and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads, packaging and【C18】______as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【C19】______.
    Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【C20】______. Logos, therefore, need to be original and to have impact and style.
【C15】
选项 A、promote
B、inspire
C、prompt
D、stir
答案B
解析 本题考核的知识点是：动词辨析。promote意为“促进，发扬，提升，提拔”，如：Our teacher has been promoted to headmaster．我们的老师已被提升为校长了。inspire意为“鼓舞，感动，激发，启示”，如：I was inspired to work harder than ever before．我受到激励比以往任何时候都更加努力地工作。prompt意为“提示，鼓动，促使”，如：The man confessed that poverty prompted him tosteal．这个男子承认是贫穷促使他偷窃的。stir意为“轰动，激起。惹起”，如：He was deeplystirred by the news．他深为这个消息所激动。此处指公司的标志可以激发员工对公司的忠诚，B符合题意。
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