首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士, 少壮高薪职业人士)"’. They contend
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士, 少壮高薪职业人士)"’. They contend
admin
2018-05-11
46
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士, 少壮高薪职业人士)"’. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操) or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的 ) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had.
These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
第3段前两句提到“在过去几年中,马萨诸塞州分公司限制其分销商及其商店中鞋子的数量,部分原因是他们必须这样做。有时对锐步鞋的需求超过其供应,公司难以满足现有分销商的订单”,A正确;其余三项均与文意相悖。
转载请注明原文地址:https://jikaoti.com/ti/5pxFFFFM
0
大学英语六级
相关试题推荐
A、Asportsman.B、Acoach.C、Arunner.D、Areporter.B选项均是不同的职业,而且三项都跟体育有关,推测本题与跟运动职业相关。本文是关于运动医学的讲座:Wartman体育学院的院长HelenWartman介
A、Theyaffectone’swayoflookingattheworld.B、Theymakepeoplefeellonelyandunwanted.C、Theyaffectone’shealthconditi
A、Morestructuredtechniquesmakepeopledeeplyrelaxed.B、Meditationistheonlywayleadingtorelaxation.C、Progressivemuscl
Fertilizerusehasexploded,overloadingplantsworldwide,likelyalteringecosystemsfordecadestocenturies,scientistsrepor
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasurveyofdifferentaspectsofstressinAmerica,Thisye
A、Wetendtobesatisfiedafterasecondthought.B、Wearenotalwaysthrilledwiththemafterwards.C、Wealwaysregretthehast
AreTeenagersReallyCarelessAboutOnlinePrivacy?[A]Theyshare,like,everything.Howtheyfeelaboutasong,theirmathshom
A、SheforbidshersonfromgoingtoLondon.B、Shewisheshersontohaveaproperjob.C、Sheknowsitiseasytofindaflatin
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename【B1】______theirGoddessofMemory,Mnemosene.Inthe
随机试题
早在夏朝时期,_______、在夏、商、周和春秋战国时期,_______、秦朝的________、唐朝的对外经济交往空前兴旺发达。
简述人口因素在社会发展中的作用。
囊性支气管扩张时可见多个圆形薄壁透亮区,直径为
热拌沥青混合料施工相邻两幅及上下层的横接缝应错位()以上。
城市消防远程监控系统由()等几部分组成。
下列选项中,不属于复式记账法的是()。
我国宪法规定:“中华人民共和国是工人阶级领导的、以工农联盟为基础的人民民主专政的社会主义国家。”这表明了我国的()。
下列选项中,在当事人没有明确约定的情况下,不属于建设:[程合同承包人行使优先受偿权范围的是()。
若要求输入的数据具有固定的格式,应设置字段的属性是
CreaturesoftheThermal(热量的)VentsThethree-personsubmersibleAlvinsankthroughthecold,darkwatersofthePacificOc
最新回复
(
0
)