What is Canon Digital PowerShot S230 camera’s size?

With its 2X optical zoom lens, 3.2 megapixels and the size of a credit card, the Canon Digital Power- Shot S230 camera, introduced in September, 2002, might strike some as a marvel. But the company is bet- ting that its new target market of young white-collar women, who have not been the primary buyers of dig- ital cameras, will love the tiny wonder for its look.
     Inspired by companies like Nokia, which early on emphasized design in an effort to sell cellphones to the increasingly style-conscious public, camera makers, too, are now promoting their products as fashion accessories. Canon is among a growing number of manufacturers playing up not only the latest in fancy technology but also what marketers call the "cool factor", a combination of high-tech features and streamlined, compact design.
     In its print and television ad campaigns, the Canon PowerShot dangles from a clothes hanger. "Stain- less steel goes with everything, "the copy reads. Casio, the maker of the Exilim, has taken a similar style. Its print ads show a photo of a fashionable young woman in jeans, her compact digital protruding from her hip pocket over the slogan "No visible cameralines". Now that digital technology is no longer a novelty, Sony is also seeking a new group of consumers, mostly women in their 20’s and early 30’s. And the latest of Sony’s print ads features a shapely blonde sheathed in a clingy black dress, an ATM-car-size CyberShot U suspended like a necklace. "It looks like cool jewelry, and that’s the point," Jim Malcolm, Sony’s senior marketing manager for digital cameras, said.