首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a speech by Ivo Jupa, who made use of short message service to raise money for charity. As you listen, answer the
You will hear a speech by Ivo Jupa, who made use of short message service to raise money for charity. As you listen, answer the
admin
2019-08-17
45
问题
You will hear a speech by Ivo Jupa, who made use of short message service to raise money for charity. As you listen, answer the questions or complete the notes in your test booklet for Questions 21 to 30 by writing no more than three words in the space provided on the right. You will hear the speech twice. You now have 1 minute to read Questions 21 to 30.
When people say that I invented the Donor’s Message Service or DMS that raises money for charity, it’s easy to get the wrong idea. The texting technology was already there, it was just my idea to use it in the new way. Premium rate short messages service or text messaging is used for buying a ring tones or voting via text. My idea was to use the same tool to get Czechs to give money to charity. Because of some historical reasons, we didn’t have much of a charitable tradition here. But last year, through sending DMSs, Czechs donated about 920, 000 pounds to dozens of different nonprofit groups. As far as I know, the Czech Republic is the only country in Europe where you can send a text message as a way of giving to charity. 7 years ago, when I was working at a non-profit organization concerned with corporate social responsibility, I attended a conference in Budapest on Africa. I wanted to visit a particular seminar, but it was full when I arrived, so I went into another room, not knowing the topic. It was a seminar on individual giving, and I almost left. At that time, there was almost no donating by individuals in my country. We in the non-profit sector have been focused on raising money from institutional foundations. But we had almost no experience with individual giving, and most of us thought it could never work here. As it turned out, in just one hour this seminar completely changed my thinking. The seminar leader, an American, asked us: "In the last two months, how many of you supported a charity?" Almost no one raised their hand. Then he asked why nobody had made a donation, no one had an answer. He turned a sheet on a flip chart. It showed that 85% of people said they didn’t support a charity because they were never asked. This got me thinking of ways to make it really simple for Czechs to make donations. I wondered if we could collect donations via text messages, which is quick and easy and a new technology that young people will use. So I started to discuss this with the main wireless providers in the Czech Republic. They agreed to set up a single number to which people could send an SMS and make donations to a variety of charities, big and small. The mobile operators recognized it’s a win-win situation and agreed to take money only for operating costs. We set a very modest amount, 72 pence, which anyone can give. The program really took off in 2004, when a terrible storm hit the High Tatra mountains in Slovakia, which is a favorite holiday destination for Czechs. Trees were toppled everywhere, and Czechs really wanted to help. Some TV programs started putting out the name of a group that was doing recovery work, and explained how people could donate to them via DMS. Suddenly, people discovered the DMS, and in the end, the Czechs collected far more money than the Slovaks. When the program started, I guessed it would work if one million DMSs could be sent every year—that would mean one for every ten people in the Czech Republic. Last year, Czech sent 1. 5 million DMSs, so it’s a big success. Now we’re talking with groups in other European countries about setting up similar programs. My formal education had been in teacher training, and in the 1990s, I got involved with groups that were working to modernize Czech schools and teaching methods. For a time, I worked at the Czech Education Ministry, where I was in charge of European Structural Funds. Over the past ten years, I’ve been overseeing people and budgets, and I realized they needed to get proper training in management, so last year I enrolled in an executive MBA program. One of the most satisfying moments for me was when a friend who had a pub told me about a group of men who had come in. They were sitting at their table and drinking beer and talking about their wives and football. All of a sudden, someone said: "Let’s go. We’ll have a cigarette and send some DMSs. " Five or six guys stood up and went outside and smoked their cigarettes, and then, just like in a hokey match, they did a countdown and hit "send" on their mobile phones all at once. They were sending the DMSs to help the victims of the Asian tsunami. I was really moved when I heard that story.
选项
答案
changed his thinking
解析
转载请注明原文地址:https://jikaoti.com/ti/5EIsFFFM
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
Answerquestionsbyreferringtothefollowinggames.Whichgame...ALikeyourmotorcyclegamesbig,bold,andbeautifu
AstheInternethasrapidlybecomeamainstreammedium,thesocialimpactoftheInternethasbeenatopicofongoingdebate.So
AstheInternethasrapidlybecomeamainstreammedium,thesocialimpactoftheInternethasbeenatopicofongoingdebate.So
Theauthormentionsthatshehashadtodeveloptimemanagementskills.Oldparent-studentsaregoodlisteners,midwaybetween
Mostpeopleareright-handedandchildrenusuallyhavethesamehandednessastheirparents.Thissuggeststhatgenesareatwor
AnswerQuestionsbyreferringtothefollowingthreeadvertisementsforrefrigerators.Somechoicesmayberequiredmorethan
______issoldwell?______enablesplayerstoconstructbuildingsindifferentstyles?
AnswerQuestionsbyreferringtothefollowinggames.Whichgame...ALikeyourmotorcyclegamesbig,bold,andbeautifu
Accordingtosomedoctorsandpoliticians,theamountofsaltconsumedWhatisthemainmessageofthistext?
Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthat
随机试题
室外配电线路当()时,应采用电缆。
护肩路基的高度一般不超过()m。
在沉箱重力式码头施工中,沉箱安放就位填充完毕后,后方抛石棱体及倒滤层应从墙后开始抛填,是为了()。
甲股份有限公司(以下简称“甲公司”)的相关交易或事项如下:(1)2×18年1月1日发行了50万份分期付息、到期一次还本的可转换公司债券,每份面值为100元,发行价格总额为5100万元,发行费用为40万元。该债券期限为3年,自2×18年1月1日至2×20年
委托服务管理型企业只有()。
无论是古代的邮驿系统,还是现代的邮政系统,书信从寄信人到收信人手中,都需要经过一个时间、空间的旅行,它的特点是慢。而这种慢又_________了人们的情感体验方式和书信体验方式。正是因为书信的___________,古人的时空感知才变得遥远而漫长,而等待、
普通合伙人除名退伙的情形包括哪些?
《韩非子》载:“上古之世,民食瓜果蚌蛤,腥臊恶臭,民多疾病,有圣人作,钻燧取火,以化腥臊”。我国懂得“钻燧取火"的远古居民相当于()
委托发明协议对专利申请权和专利权没有约定的,该权利属于()。
以下属于网络管理协议的是——。
最新回复
(
0
)