首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Making a Loss Is the Height of Fashion Given that a good year in the haute couture(高级定制女装)business is one where you lose eve
Making a Loss Is the Height of Fashion Given that a good year in the haute couture(高级定制女装)business is one where you lose eve
admin
2013-08-24
29
问题
Making a Loss Is the Height of Fashion
Given that a good year in the haute couture(高级定制女装)business is one where you lose even more money than usual, the prevailing mood in Paris last week was sensational. The big-name designers were falling over themselves to boast of how many outfits they had sold at below cost price, and how this proved that the fashion business was healthier than ever. Jean-Paul Gaultier reported record sales. "but we don’t make any money out of it, " the designer assured journalists backstage. "No matter how successful you are, you can’t make a profit from couture, " explained Jean—Jacques Picart, a veteran fashion PR man, and co-founder of the now-bankrupt Lacroix house.
Almost 20 years have passed since the unusual economics of the couture business were first exposed. Outraged that he was losing money on evening dresses costing tens of thousands of pounds, the couturier Jean-Louis Scherrer published a detailed summary of his costs. One outfit he described curtained over half a mile of gold thread, 18, 000 sequins(亮片), and had required hundreds of hours of hand-stitching in an atelier(制作室). A fair price would have been £50, 000, but the couturier could only get £35, 000 for it. Rather than riding high on the foolishness of the super-rich, he and his team could barely feed their hungry families.
The result was an outcry and the first of a series of government-and industry—sponsored inquiries into the surreal(超现实的)world of ultimate fashion. The trade continues to insist that couture offers you more than you pay for, but it’s not as simple as that. When such a temple of old wealth starts talking about value for money, it isn’t to convince anyone that dresses costing as much as houses are a bargain. Rather, it is to preserve the peculiar mystique(神秘), lucrative(利润丰厚的)associations and threatened interests that couture represents.
Essentially, the arguments couldn’t be simpler. On one side are those who say that the business will die if it doesn’t change. On the other are those who say it will die if it does. What’s not in doubt is that haute couture—the term translates as "high sewing"—is highly dated. Huge in its costs, tiny in its clientele and questionable in its influence, it still remains one of the great themes of Parisian life. In his book, The Fashion Conspiracy, Nicholas Coleridge estimates that the entire couture industry rests on the whims(一时兴起)of less than 30 immensely wealthy women, and although the number may have grown in recent years with the new prosperity of Asia, the number of couture customers worldwide is no more than 4, 000.
To qualify as couture, a garment must be entirely handmade by one of the 11 Paris couture houses registered to the Chambre Syndicale de la Haute Couture. Each house must employ at least 20 people, and show a minimum of 75 new designs a year. So far, so traditional, but the Big Four operators— Chanel, Dior, Givenchy and Gaultier—increasingly use couture as a marketing device for their far more profitable ready-to-wear, fragrance and accessory lines.
The writer says that the outfit Jean-Louis Scherrer described
选项
A、was worth the price that was paid for it.
B、should have cost the customer than it did.
C、cost more to make than it should have.
D、was never sold to anyone.
答案
C
解析
作者说让.路易.雪莱的衣服成本过高。短文第二段倒数第二句话提到“合理的价格应该是£50000,而设计师从中只能得到£35000”,故选C。
转载请注明原文地址:https://jikaoti.com/ti/52NsFFFM
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
SharksPerformaServiceforEarth’sWatersItishardtogetpeopletothinkofsharksasanythingbutadeadlyenemy.They
WillWeTakeVacationinSpaces?WhenMikeKellyfirstsetouttobuildhisownprivatespace-ferryservice,hefiguredhis
WillWeTakeVacationinSpaces?WhenMikeKellyfirstsetouttobuildhisownprivatespace-ferryservice,hefiguredhis
TheGreatestofVictorianEngineersInthehundredyearsupto1860,theworkofasmallgroupofconstructionengineerscar
SomeThingsWeKnowaboutLanguageManythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethingswe
MakingYourselfaGoodRecordIfyouareanAmericanandyouthinkyoumightneedtoborrowmoneysomeday,thebestthingtodo
SomeThingsWeKnowaboutLanguageManythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethings
WhichofthefollowingstatementswouldBowlbysupport?Itissuggestedthatmodemsocietiesdifferfromtraditionalsocieties
TheG8countriesincludeChina,India,Mexico,SouthAfricaandBrazil.JapanwillrejectBlair’sproposaltoincreaseaidtoA
Thespeakerandherhusbandadoptedhome-schoolingfortheirdaughterCathybecausetheylivedonasailingboat.
随机试题
识别卡是非接触式IC卡的一种,它只能读,不能写。()
按照弗里德曼的货币需求函数,货币需求量同下列诸因素的关系正确的是()。
容量瓶和移液管不配套属于偶然误差。
简述企业通常采用的市场竞争战略。
A气血阴阳失调B气血阴阳亏虚,脏腑功能失调C气血阴阳亏虚,脏腑虚损D阴阳失调,营卫不和E脏腑功能失调内伤发热的基本病机为
下列不属于项目投融资管理方式的是()
下图中△ABC和△DEF是两个完全相同的等腰直角三角形,AB=9cm,EC=3cm,求阴影部分的面积()。
张某死后,遗产包括1张100元的存折,1台电视机和一些旧家具。张甲、张乙、张丙是张某的三个儿子。因无遗嘱,故三人经协商后,张甲继承了存折,张乙继承了电视,张丙继承了旧家具,一段时间后,王某向张乙出示了自己将电视借给张某的借条,张乙将电视还给王某。据此,下列
Hereissomeadviceonfoodshopping.The【C1】______familyspendsaboutone-sixthofitsincome【C2】______food.Becausefoodisex
论工作流管理技术在CIM系统协作中的应用计算机集成制造(ComputerIntegrationManufacturing,CIM)是信息技术和生产技术的综合应用,旨在提高制造业企业的生产率和响应能力。企业面临的任务是:将企业先后建立的多个分立
最新回复
(
0
)