首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2018-08-16
27
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
Which of the following state takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
A.麻萨诸塞州。B.德克萨斯州。C.加利福尼亚州。D.康涅狄格州。此题为细节题。该题的答案包含在下面的句子里。According to the state’s court,“California seeks to guard against potentially specious claims or ecological puffery about products with minimal environmental attributes.”,Texas, Massachusetts,Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead.这儿the Golden State’s lead指加州。所以正确答案为C。
转载请注明原文地址:https://jikaoti.com/ti/4uBGFFFM
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Televisionhaschangedthelifestyleofpeopleineveryindustrializedcountryintheworld.IntheUnitedStates,wheresociol
Intheirlastmomentbeforetheflighttookoff,Iheardafathersayingtohisdaughter,"Iloveyou,Iwishyouenough."Thed
A、Theadvantagesofstudyingabroad.B、Thehighexpensesofoverseaseducation.C、Thestandardsofchoosingschoolsabroad.D、Th
Nobodywantstobesick.Unfortunatelyourbodiescandevelopproblems.Whenwearen’thealthy,ourbodiestellus.Sometimesa
Nobodywantstobesick.Unfortunatelyourbodiescandevelopproblems.Whenwearen’thealthy,ourbodiestellus.Sometimesa
Byadoptingafewsimpletechniques,parentswhoreadtotheirchildrencangreatlyincreasetheirchildren’slanguagedevelopme
Dogsaresocialanimalsandwithoutpropertraining,theywillbehavelikewildanimals.Theywillsoilyourhouse,destroyyour
Icouldtellhewassurprisedfromthe______onhisface.
Fivehundredandfiftypounds______toounreasonableapriceforasecond-handcar.
随机试题
请从伦理学的角度简要分析国家利益与个人利益的关系。
急性糜烂性胃炎的主要发病机制为
A.寄生于女性生殖系统B.寄生于脑部C.寄生于口腔黏膜D.寄生于肌肉组织中E.寄生于小肠旋毛虫幼虫囊包()
建筑物重置价格乘以成新度等于()
根据《消防应急照明和疏散指示系统技术标准》(GB51309—2018),非集中控制型消防应急照明和疏散指示系统不包括的设备是()。
下列关于GDP的描述,错误的是()。
一项实验显示,那些免疫系统功能较差的人,比起那些免疫系统功能一般或较强的人,在进行心理健康的测试时记录明显较差。因此,这项实验的设计和实施者得出结论,人的免疫系统,不仅保护人类抵御生理疾病,而且保护人类抵御心理疾病。上述结论是基于以下哪项假设?
微分方程xy’+2y=sinx满足条件y|x=π=的特解为______。
在关键路径上增加资源不一定会缩短项目的工期,这是因为(9)。
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychangedthe【C1】______purchaseofaTexaslow-endhotelinto
最新回复
(
0
)