You will hear a lecture on business management. For each question (23-30), mark one letter (A, B, or C) for the correct answer.

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问题 You will hear a lecture on business management.
For each question (23-30), mark one letter (A, B, or C) for the correct answer.
After you have listened once, replay the recording.
Which is not in line with the speaker’s account on appearance that matters in business?
Man: Good morning, everyone. Today I’m going to talk about business management. At first, let me present you some tips for management, which might be useful in your work.
Tip one. It is easier to save a dollar than to earn a dollar. Every dollar you don’t spend is a dollar you don’t have to earn to achieve the same profit level. Invest as needed to grow the business, buy what you need, but don’t spend without forethought and a good reason.
Secondly. In every business there are a handful of key success factors. So, what you need to do is to define them, organise the business to achieve them, and make them your no.1 priority everyday!
Tip three. Don’t be an ostrich. Let me explain. Even the best-run company can be blind-sided by external events. Stay aware of what’s happening in your industry and to your clients. Watch world events that could affect your customers, or your suppliers. Don’t worry about every potential problem, but keep your eyes open for the ones that do develop.
Tip No. 4. Identify all of your stakeholders. lt is important to know all of the individuals and groups who have a stake in what you do. Learn who they are, what they expect of you, and how they will measure it.
The fifth one. Don’t get lost in the steps. Stay focused on what it is you need / want to accomplish. Don’t focus on the steps involved. Be more concerned about your ultimate goal than about any individual step along the way.
And No. 6. Do your homework. Whether it’s a proposal to a major client or a meeting with the Shop Steward of a union, you will do better if you are prepared. Collect the facts, think the problem through, talk to the others involved. Take the time to do the "up-front" work and the " downstream" work will be easier and more rewarding.
Tip seven. SFS, that is structure follows strategy. When you develop your company’s internet presence, or any other part of the business, remember that what you want to achieve, which is the strategy, has to drive the design and implementation, the structure. Don’t get it backwards and let technology obscure the business purpose.
No. eight. Train your supervisors. The key to your business success is the productivity of your employees. The key to employee productivity is their perception of their immediate supervisor. Invest in training your supervisors and managers. It will pay off.
Tip nine. Appearance does matter. It may be a sad commentary on our superficial society, but appearance does matter. Whether it’s the packaging on your product, the first impression you make when calling on a new client, or your company’s website people notice how things look. They care about how things look and make judgments about you and / or your product based on appearance.
Last but not the least, change or die. Your business must change to survive. As much as we wish it would, nothing stays the same. Some industries change faster than others. Some markets are more fixed. To stay in business, you need to watch both and change as they do, or before.

选项 A、Products should be wrapped in an attractive way.
B、The way a company’s website works should be attention arousing.
C、The expressions used when calling a client should be polished.

答案B

解析
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