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  3. PASSAGE THREE What does "the advertising industry is discovering to its cost" in Para. 7 mean?

PASSAGE THREE What does "the advertising industry is discovering to its cost" in Para. 7 mean?

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问题 PASSAGE THREE
What does "the advertising industry is discovering to its cost" in Para. 7 mean?
选项
答案The personalized advertisements are opposed by consumers．
解析 根据题干定位至第七段。该段提到在脸谱网、谷歌、微软和其他科技巨头努力实现其宏伟愿景的过程中，势必会存在对隐私和安全的担忧。通过处理所有的信息来提供个性化服务看起来很像是对用户的监视。然后指出消费者一旦觉得交出其个人具体信息却得不到巨大回报，就会引起反弹，并表明广告业已发现这样做的代价，也就是说，广告业通过处理所有的信息来提供个性化服务已经引起了消费者的反弹，故答案为“The personalized advertisements are opposed by consumers．”。
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